Dr. Karen Nelson-Field is a trailblazing media science researcher and author who has revolutionized media measurement, reshaping the industry’s understanding of attention and its role in effectiveness. Her pioneering research has been featured in Bloomberg Business, CNBC, Forbes, The Wall Street Journal, and beyond. As the Founder of Amplified, she is at the forefront of omnichannel attention measurement, forging a future where biometric and other behavioural data signals power the advertising measurement ecosytem. Her mission? To bring clarity to modern media and make all reach equal again.