Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Creative Agencies

LATAM 2018

Top 10 ranking

Points by company

Full results

Rank Creative Agency Location Region Points
1 DPZ&T Brazil LATAM 181.5
2 J. Walter Thompson Brazil LATAM 141.5
3 Grey Brazil LATAM 120.7
4 AlmapBBDO Brazil LATAM 111.5
5 VMLY&R Brazil LATAM 40.7
6 McCann Mexico LATAM 24.4
7 Lew'Lara/TBWA Brazil LATAM 16.3
7 WMcCann Brazil LATAM 16.3
9 Ogilvy Mexico LATAM 8.1
9 Publicis Brazil LATAM 8.1
9 Publicis Colombia LATAM 8.1
12 BETC Brazil LATAM 4.1
12 E/OU MRM Brazil LATAM 4.1
12 Graphene Brazil LATAM 4.1