Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Pepsi | Soft Drinks | Vietnam | 94.0 |
| 2 | Coca-Cola | Soft Drinks | Vietnam | 80.1 |
| 3 | P/S | Toiletries & Cosmetics | Vietnam | 76.1 |
| 4 | Biti's | Retail | Vietnam | 50.8 |
| 5 | OMO | Household & Domestic | Vietnam | 48.5 |
| 6 | Sunlight | Household & Domestic | Vietnam | 44.1 |
| 7 | CLEAR Men | Toiletries & Cosmetics | Vietnam | 40.1 |
| 7 | Diana | Toiletries & Cosmetics | Vietnam | 40.1 |
| 7 | Head and Shoulders | Toiletries & Cosmetics | Vietnam | 40.1 |
| 10 | Mirinda | Soft Drinks | Vietnam | 32.9 |
| 11 | TRESemme | Toiletries & Cosmetics | Vietnam | 28.1 |
| 11 | VinMart+ | Retail | Vietnam | 28.1 |
| 13 | Closeup | Toiletries & Cosmetics | Vietnam | 24.0 |
| 13 | Dove | Toiletries & Cosmetics | Vietnam | 24.0 |
| 13 | Samsung | Technology & Electronics | Vietnam | 24.0 |
| 16 | Comfort | Household & Domestic | Vietnam | 20.0 |
| 17 | CLEAR | Toiletries & Cosmetics | Vietnam | 17.6 |
| 17 | Huggies | Toiletries & Cosmetics | Vietnam | 17.6 |
| 19 | Google Search | Technology & Electronics | Vietnam | 16.0 |
| 19 | Vietnammm.com | Retail | Vietnam | 16.0 |
| 21 | Friso | Food | Vietnam | 13.2 |
| 22 | VLIVE | Media & Publishing | Vietnam | 12.8 |
| 23 | Fuze Tea+ | Soft Drinks | Vietnam | 8.0 |
| 23 | FWD | Financial Services | Vietnam | 8.0 |
| 23 | Sunsilk | Toiletries & Cosmetics | Vietnam | 8.0 |
| 26 | Revive | Soft Drinks | Vietnam | 4.4 |
| 27 | Aquafina | Soft Drinks | Vietnam | 4.0 |
| 27 | British American Tobacco | Tobacco | Vietnam | 4.0 |
| 27 | Hazeline | Toiletries & Cosmetics | Vietnam | 4.0 |
| 27 | Kotex | Toiletries & Cosmetics | Vietnam | 4.0 |
| 27 | Nutriboost | Soft Drinks | Vietnam | 4.0 |
| 27 | Saigon Special | Alcoholic Drinks | Vietnam | 4.0 |
| 27 | Sting | Soft Drinks | Vietnam | 4.0 |
| 27 | Tea+ | Soft Drinks | Vietnam | 4.0 |
| 27 | Totalgaz | Business & Industrial | Vietnam | 4.0 |
| 27 | Tropicana Twister | Soft Drinks | Vietnam | 4.0 |
| 27 | X-Men for Boss | Toiletries & Cosmetics | Vietnam | 4.0 |