Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - MEA 2024

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Rank Advertiser Region Points
1 Unilever MEA 1261.3
2 PepsiCo MEA 480.1
3 Government of Saudi Arabia MEA 369.2
4 Almarai MEA 230.4
5 Vodafone MEA 224.9
6 L'Oréal MEA 206.4
6 Mastercard MEA 206.4
8 Koç Holding MEA 201.4
9 Nestle MEA 184.8
10 Eczacibasi Holding MEA 177.3
11 Pepkor MEA 160.4
12 The Coca-Cola Company MEA 158.5
13 Reckitt MEA 153.8
14 Miral Asset Management MEA 152.9
15 Mondelez International MEA 133.4
16 The Ford Motor Company MEA 128.6
17 Shoprite Holdings MEA 124.2
18 Ceconomy MEA 122.0
18 Dimes MEA 122.0
20 Yum! Brands MEA 120.3
21 Turkish Airlines MEA 117.7
22 Government of United Arab Emirates MEA 116.7
23 LC Waikiki MEA 112.4
24 Tiger Brands MEA 112.2
25 Sabancı Holding MEA 104.7
26 Anadolu Grubu MEA 104.3
27 Sony MEA 96.3
28 Standard Bank Group MEA 93.3
29 King Faisal Specialist Hospital & Research Centre MEA 92.2
30 MultiChoice MEA 92.1
30 STC Group MEA 92.1
32 Amazon MEA 84.4
33 Landmark Group MEA 80.4
34 Allianz MEA 80.3
35 Clifford Regenbaum MEA 80.2
35 Saudi Esports Federation MEA 80.2
35 TFG Limited MEA 80.2
38 Government of Oman MEA 76.4
38 Versuni MEA 76.4
40 Heineken MEA 76.2
40 Restaurant Brands International MEA 76.2
42 Anheuser-Busch InBev MEA 76.1
43 Boyner Holding MEA 68.5
44 Suzuki MEA 60.2
45 Al Tayer Group MEA 60.1
46 Mobily MEA 52.1
47 Kraft Heinz Company MEA 48.1
48 Saudi German Health MEA 47.1
49 Anghami MEA 44.2
49 Dosy MEA 44.2
51 Migros Ticaret A.Ş MEA 41.6
52 Mashreq MEA 40.3
53 GMG MEA 40.2
53 Skechers MEA 40.2
53 Yıldız Holding MEA 40.2
56 Geewiz MEA 40.1
56 Government of Qatar MEA 40.1
56 LÖSEV MEA 40.1
56 Microsoft MEA 40.1
56 Nando's MEA 40.1
56 Paramount Global MEA 40.1
56 The Robinson Group MEA 40.1
63 Saudi Telecom Company MEA 40.0
63 Toyota Motor Corporation MEA 40.0
65 Zorlu Holding MEA 36.0
66 Nippon Paint MEA 33.0
67 Arla Foods MEA 32.2
67 AvaTrade MEA 32.2
67 Government of Egypt MEA 32.2
70 Intralot MEA 32.1
71 Dentsu MEA 32.0
72 First Abu Dhabi Bank MEA 28.1
72 Renault MEA 28.1
74 Capitec Bank MEA 28.0
74 SPAR Austria AG MEA 28.0
76 Sumsub MEA 26.6
77 Ak Gida MEA 24.1
77 Danone MEA 24.1
77 Evyap MEA 24.1
77 Haleon MEA 24.1
77 IHG Hotels & Resorts MEA 24.1
77 McDonald's MEA 24.1
77 Procter & Gamble MEA 24.1
77 Türkiye İş Bankası MEA 24.1
85 The Beverage Company MEA 24.0
85 Zain MEA 24.0
87 Spotify MEA 20.1
88 Absa Group MEA 20.0
88 BMW MEA 20.0
88 Sasol MEA 20.0
91 Perfetti Van Melle MEA 16.1
92 Intel MEA 16.0
92 RE/MAX MEA 16.0
94 Samsung MEA 13.0
95 Al-Futtaim Group MEA 12.1
95 BYD MEA 12.1
95 Kenvue MEA 12.1
98 Bayer Group MEA 12.0
98 Colgate-Palmolive Company MEA 12.0
98 Eti MEA 12.0
98 Garanti BBVA MEA 12.0
98 Sanlam MEA 12.0
98 Tavuk Dünyası MEA 12.0
104 Government of Turkey MEA 8.1
105 Akbank MEA 8.0
105 Almajdouie Holding MEA 8.0
105 Association Familiale Mulliez MEA 8.0
105 CEC Entertainment MEA 8.0
105 HAYTAP MEA 8.0
105 IFFCO Group MEA 8.0
105 John Deere MEA 8.0
105 Karaca MEA 8.0
105 Kimberly-Clark MEA 8.0
105 LVMH MEA 8.0
105 MiSK Foundation MEA 8.0
105 MTN Group MEA 8.0
105 Nissan MEA 8.0
105 Upstream MEA 8.0
105 Walmart MEA 8.0
120 adidas MEA 4.0
120 Aksoy Group MEA 4.0
120 Alphabet MEA 4.0
120 Bank Audi MEA 4.0
120 BitHero MEA 4.0
120 BRF MEA 4.0
120 Centre for Analytics and Behavioural Change MEA 4.0
120 Çizmeci Gıda MEA 4.0
120 Henkel MEA 4.0
120 Hepsiburada MEA 4.0
120 ING Group MEA 4.0
120 Kallassi Group MEA 4.0
120 Kamal Osman Jamjoom Group MEA 4.0
120 Kız Başına MEA 4.0
120 Mercedes-Benz Group MEA 4.0
120 SA Rugby MEA 4.0
120 South Beach Skin Care MEA 4.0
120 Wego MEA 4.0
120 WPP MEA 4.0
120 Yataş MEA 4.0