Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | MEA | 1261.3 |
| 2 | PepsiCo | MEA | 480.1 |
| 3 | Government of Saudi Arabia | MEA | 369.2 |
| 4 | Almarai | MEA | 230.4 |
| 5 | Vodafone | MEA | 224.9 |
| 6 | L'Oréal | MEA | 206.4 |
| 6 | Mastercard | MEA | 206.4 |
| 8 | Koç Holding | MEA | 201.4 |
| 9 | Nestle | MEA | 184.8 |
| 10 | Eczacibasi Holding | MEA | 177.3 |
| 11 | Pepkor | MEA | 160.4 |
| 12 | The Coca-Cola Company | MEA | 158.5 |
| 13 | Reckitt | MEA | 153.8 |
| 14 | Miral Asset Management | MEA | 152.9 |
| 15 | Mondelez International | MEA | 133.4 |
| 16 | The Ford Motor Company | MEA | 128.6 |
| 17 | Shoprite Holdings | MEA | 124.2 |
| 18 | Ceconomy | MEA | 122.0 |
| 18 | Dimes | MEA | 122.0 |
| 20 | Yum! Brands | MEA | 120.3 |
| 21 | Turkish Airlines | MEA | 117.7 |
| 22 | Government of United Arab Emirates | MEA | 116.7 |
| 23 | LC Waikiki | MEA | 112.4 |
| 24 | Tiger Brands | MEA | 112.2 |
| 25 | Sabancı Holding | MEA | 104.7 |
| 26 | Anadolu Grubu | MEA | 104.3 |
| 27 | Sony | MEA | 96.3 |
| 28 | Standard Bank Group | MEA | 93.3 |
| 29 | King Faisal Specialist Hospital & Research Centre | MEA | 92.2 |
| 30 | MultiChoice | MEA | 92.1 |
| 30 | STC Group | MEA | 92.1 |
| 32 | Amazon | MEA | 84.4 |
| 33 | Landmark Group | MEA | 80.4 |
| 34 | Allianz | MEA | 80.3 |
| 35 | Clifford Regenbaum | MEA | 80.2 |
| 35 | Saudi Esports Federation | MEA | 80.2 |
| 35 | TFG Limited | MEA | 80.2 |
| 38 | Government of Oman | MEA | 76.4 |
| 38 | Versuni | MEA | 76.4 |
| 40 | Heineken | MEA | 76.2 |
| 40 | Restaurant Brands International | MEA | 76.2 |
| 42 | Anheuser-Busch InBev | MEA | 76.1 |
| 43 | Boyner Holding | MEA | 68.5 |
| 44 | Suzuki | MEA | 60.2 |
| 45 | Al Tayer Group | MEA | 60.1 |
| 46 | Mobily | MEA | 52.1 |
| 47 | Kraft Heinz Company | MEA | 48.1 |
| 48 | Saudi German Health | MEA | 47.1 |
| 49 | Anghami | MEA | 44.2 |
| 49 | Dosy | MEA | 44.2 |
| 51 | Migros Ticaret A.Ş | MEA | 41.6 |
| 52 | Mashreq | MEA | 40.3 |
| 53 | GMG | MEA | 40.2 |
| 53 | Skechers | MEA | 40.2 |
| 53 | Yıldız Holding | MEA | 40.2 |
| 56 | Geewiz | MEA | 40.1 |
| 56 | Government of Qatar | MEA | 40.1 |
| 56 | LÖSEV | MEA | 40.1 |
| 56 | Microsoft | MEA | 40.1 |
| 56 | Nando's | MEA | 40.1 |
| 56 | Paramount Global | MEA | 40.1 |
| 56 | The Robinson Group | MEA | 40.1 |
| 63 | Saudi Telecom Company | MEA | 40.0 |
| 63 | Toyota Motor Corporation | MEA | 40.0 |
| 65 | Zorlu Holding | MEA | 36.0 |
| 66 | Nippon Paint | MEA | 33.0 |
| 67 | Arla Foods | MEA | 32.2 |
| 67 | AvaTrade | MEA | 32.2 |
| 67 | Government of Egypt | MEA | 32.2 |
| 70 | Intralot | MEA | 32.1 |
| 71 | Dentsu | MEA | 32.0 |
| 72 | First Abu Dhabi Bank | MEA | 28.1 |
| 72 | Renault | MEA | 28.1 |
| 74 | Capitec Bank | MEA | 28.0 |
| 74 | SPAR Austria AG | MEA | 28.0 |
| 76 | Sumsub | MEA | 26.6 |
| 77 | Ak Gida | MEA | 24.1 |
| 77 | Danone | MEA | 24.1 |
| 77 | Evyap | MEA | 24.1 |
| 77 | Haleon | MEA | 24.1 |
| 77 | IHG Hotels & Resorts | MEA | 24.1 |
| 77 | McDonald's | MEA | 24.1 |
| 77 | Procter & Gamble | MEA | 24.1 |
| 77 | Türkiye İş Bankası | MEA | 24.1 |
| 85 | The Beverage Company | MEA | 24.0 |
| 85 | Zain | MEA | 24.0 |
| 87 | Spotify | MEA | 20.1 |
| 88 | Absa Group | MEA | 20.0 |
| 88 | BMW | MEA | 20.0 |
| 88 | Sasol | MEA | 20.0 |
| 91 | Perfetti Van Melle | MEA | 16.1 |
| 92 | Intel | MEA | 16.0 |
| 92 | RE/MAX | MEA | 16.0 |
| 94 | Samsung | MEA | 13.0 |
| 95 | Al-Futtaim Group | MEA | 12.1 |
| 95 | BYD | MEA | 12.1 |
| 95 | Kenvue | MEA | 12.1 |
| 98 | Bayer Group | MEA | 12.0 |
| 98 | Colgate-Palmolive Company | MEA | 12.0 |
| 98 | Eti | MEA | 12.0 |
| 98 | Garanti BBVA | MEA | 12.0 |
| 98 | Sanlam | MEA | 12.0 |
| 98 | Tavuk Dünyası | MEA | 12.0 |
| 104 | Government of Turkey | MEA | 8.1 |
| 105 | Akbank | MEA | 8.0 |
| 105 | Almajdouie Holding | MEA | 8.0 |
| 105 | Association Familiale Mulliez | MEA | 8.0 |
| 105 | CEC Entertainment | MEA | 8.0 |
| 105 | HAYTAP | MEA | 8.0 |
| 105 | IFFCO Group | MEA | 8.0 |
| 105 | John Deere | MEA | 8.0 |
| 105 | Karaca | MEA | 8.0 |
| 105 | Kimberly-Clark | MEA | 8.0 |
| 105 | LVMH | MEA | 8.0 |
| 105 | MiSK Foundation | MEA | 8.0 |
| 105 | MTN Group | MEA | 8.0 |
| 105 | Nissan | MEA | 8.0 |
| 105 | Upstream | MEA | 8.0 |
| 105 | Walmart | MEA | 8.0 |
| 120 | adidas | MEA | 4.0 |
| 120 | Aksoy Group | MEA | 4.0 |
| 120 | Alphabet | MEA | 4.0 |
| 120 | Bank Audi | MEA | 4.0 |
| 120 | BitHero | MEA | 4.0 |
| 120 | BRF | MEA | 4.0 |
| 120 | Centre for Analytics and Behavioural Change | MEA | 4.0 |
| 120 | Çizmeci Gıda | MEA | 4.0 |
| 120 | Henkel | MEA | 4.0 |
| 120 | Hepsiburada | MEA | 4.0 |
| 120 | ING Group | MEA | 4.0 |
| 120 | Kallassi Group | MEA | 4.0 |
| 120 | Kamal Osman Jamjoom Group | MEA | 4.0 |
| 120 | Kız Başına | MEA | 4.0 |
| 120 | Mercedes-Benz Group | MEA | 4.0 |
| 120 | SA Rugby | MEA | 4.0 |
| 120 | South Beach Skin Care | MEA | 4.0 |
| 120 | Wego | MEA | 4.0 |
| 120 | WPP | MEA | 4.0 |
| 120 | Yataş | MEA | 4.0 |