The Mobile Marketing Association South Africa (MMA SA) has announced the 14 new board members and strategic partners who will spearhead the delivery of the MMA SA’s future development over the next year.

South Africa, May 1st - The Mobile Marketing Association South Africa (MMA SA) has announced 14 new board members and strategic partners who will spearhead the delivery of its future development over the next year. Each nominee was identified personally for their alignment to the MMA’s global board and for their active involvement in, and contribution to the local marketing industry.

New methodology designed to bring greater authenticity of ad clicks and more transparency to the mobile industry

Behavioral Biometrics Bot Detection Functionality to Help Marketers Combat Advertising and In-App Fraud

Behavioral Biometrics Bot Detection Functionality to Help Marketers Combat Advertising and In-App Fraud