Brand Safety Incident Management, Governance, and performance Management​ | MMA / Marketing + Media Alliance

Brand Safety Incident Management, Governance, and performance Management​

Nov 17, 2021 Global
Alex Josephson Alex Josephson Vice President, Global Head of Twitter Next, Twitter
Stacy Minero Stacy Minero Former Global Head of Twitter ArtHouse
Beverly Jackson Beverly Jackson Vice President, Global Brand and Consumer Marketing, Twitter
Meg Haley Meg Haley Global Head of Revenue Product Strategy, Twitter
Bryan Steele Bryan Steele Manager, Connected Vehicle Brand Marketing, General Motors
Jessica Ruscito Jessica Ruscito North America Brand Lead , Dorel Juvenile
Neal Thurman Neal Thurman Co-founder, Brand Safety Institute, Director, Coalition for Better Ads

Learn how to deploy an action plan and process to minimize your brand’s exposure to potential fallout. ​

How to establish a performance management protocol for ongoing oversight and monitoring. Understand stakeholder responsibilities and best practices for holding agency partners accountable for ongoing performance and maintenance.

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