Bien is an IMC strategist whose career in the Philippines and Vietnam has made her a mainstay on elite industry award panels. With more than a decade's experience spanning brand, media, and creative agencies, she applies a holistic lens to evaluate (and find inspiration in) the industry's most disruptive work.
After guiding global giants like Coca-Cola, Reckitt, and Ajinomoto, she has shifted her focus to accelerating challenger brands within the FMCG and Banking sectors. Recognized as an MSAP "10 under 30" professional and a 2025 Brand Strategist of the Year finalist by Campaign Asia, Bien is equally committed to championing a safer and healthier work environment for the next generation of advertising talent.
