The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
Performance marketing was once defined by speed and automation. Now, it’s a precision-driven growth strategy that ties marketing investment directly t…
Present you the release of awaited Annual Report: Brand Safety and Martech 2024. This report unfolds how AI revolution, brand building, campaign, …
"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign…
Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic…
The year 2024 has seen remarkable technological advancements in marketing, with Generative AI (Gen AI) emerging as a game-changer. In an increasingly…
The decades-long struggle between pursuing long-term growth and achieving short-term sales is rooted in a myth. Going broad for the brand and…
We are on the cusp of a creative revolution. Conducted in partnership with Canva, and based on the input of close to 100 senior creative decision…
Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
The Marketing AI Risk Evaluation Framework guides businesses in assessing and managing risks associated with AI in marketing. It addresses key risk…
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