Agenda | MMA / Marketing + Media Alliance

Agenda

Wednesday, October 4, 2017

9:00 AM – 9:45 AM Standard

Registration and coffee

9:45 AM – 10:00 AM Remarks

Opening remarks

10:00 AM – 10:30 AM Standard

Innovation requires trust and knowing how to sell ideas

CEO
DDB Latina
10:30 AM – 11:00 AM Keynote

Mobile driving the road to success with Pirelli

In Partnership With:
Founder & CEO
Adsmovil
Media and Digital Media
Pirelli
CEO & Entrepreneur
Diggitalera
11:00 AM – 11:30 AM Standard

Mobility for brands

In Partnership With:
Global Ads Product Commercialization Lead
Waze
Head of Latinamerica
Pinterest
11:30 AM – 12:00 PM Standard

The Places I’ve Been & Where We’re All Going: Reflections of a Three-Time CMO

CMO/ Strategic Advisor
Fortune 500 CMO, Author of “Marketing in the #FakeNews Era”
In Partnership With:
12:00 PM – 12:30 PM Keynote

Five Tips For Marketers On How To Suck Less

Global Head of Brand Marketing
Burger King
12:30 PM – 12:35 PM Standard

Wrap up morning

VP de Operações LATAM
MMA
12:35 PM – 1:55 PM Standard

Lunch

In Partnership With:
13:55 AM – 14:00 PM Remarks

Welcome Back

VP de Operações LATAM
MMA
14:00 PM – 17:00 PM Breakout

Workshop Powered by Hyper Island: Welcome to your first step to embrace change!

Let's talk about innovation

Business Leader
Hyper Island
Regional Director
Kayak
CEO & Founder
Zeitguide
In Partnership With:

Let's talk about business transformation

Facilitator
Hyper Island
CEO & Founder
Zeitguide
Miami Marlins
Pepsico/ Gatorade
In Partnership With:
5:00 PM – 5:10 PM Remarks

Final Remarks

Our Partners