Agenda | MMA / Marketing + Media Alliance

Agenda

Tuesday, June 5, 2018

9:00 AM – 9:45 AM Standard

Registración y Café | Registration & Coffee

9:45 AM – 10:00 AM Standard

Apertura y Bienvenida | Opening Remarks

10:00 AM – 10:30 AM Standard

Sobrevivir al Fracaso | Surviving to Failure

Leticia Gasca
Future of Work Insights Manager
Faethm - AI
10:30 AM – 11:10 AM Standard

Desmitificando el mito del mobile gaming

Indiana Quiñones
Country Manager Cono Sur & Business Development Director LATAM
Adsmovil
Luciana Etcheverry
Head of CX & Media México
Mondelēz International
In Partnership With:
11:10 AM – 11:40 AM Standard

Shopper Marketing en la Era de la Movilidad | Shopper Marketing in the Age of Mobility

Ariadna Travini
Country Manager South Region LATAM
Waze
Jesica Abrego
Jefa Digital División Sur de Latinoamérica
McDonald's
Guido Tucci
Director Digital Regional
OMD
In Partnership With:
11:40 AM – 11:55 PM Standard

Revolution of Digital & Mobile Mix in J&J

11:55 PM – 12:30 PM Standard

Insights & Experiencias en Mobile Marketing | Insights & Experiences in Mobile Marketing

Ignacio Quintana
Chief Revenue Officer
LOGAN
Marcos Zanelli
Digital Marketing Manager
Samsung
Stella Laurenti
Communication & Media Manager de ICBC
Vice Chair Argentina de MMA
Román Markman
Digital Coordinator
ICBC
In Partnership With:
12:30 PM – 2:00 PM Standard

Almuerzo | Lunch

2:00 PM – 2:05 PM Standard

Bienvenida | Welcome Back

Soledad Moll
Directora Hispanic Latam
MMA
2:05 PM – 2:35 PM Standard

Reporte Mobile Argentina 2018 | Mobile Report Argentina 2018

Lorena Turano
Managing Director
GFK
Lorena Hure
Digital Sales Manager
GFK
In Partnership With:
2:35 PM – 3:15 PM Standard

Mujeres que transforman

Sol Flores
Chair Argentina
MMA
Marcela Fernie
COO
Banco Galicia
Lucina Cabrejas
Directora de Marketing
Burger King
Valeria Rodriguez Pardal
Grouper Marketing Manager Coffee & Nescafé Dolce Gusto
Nestlé
Iara Sedaca
Subdirectora de Marketing, Pricing, Estrategia y Customer Care
Walmart
In Partnership With:
3:15 PM – 3:35 PM Standard

Data, IA y Relaciones Humanas | Data, AI and Human Relations

Didier Rappaport
Founder y CEO
Happn
3:35 PM – 3:50 PM Standard

Branding en Mobile: el nuevo posicionamiento de Brahma

Guido Lofiego
Connections Director
Cervecería y Maltería Quilmes
In Partnership With:
3:50 PM – 4:05 PM Standard

Mobile Music Streaming

Thiago Pagliuso Machado
Director of Partner Sales - Latin America
Spotify
In Partnership With:
4:05 PM – 4:25 PM Standard

Fortaleciendo el negocio y las relaciones a través de la digitalización

Enzo Laporta
Digital Transformation & Innovation Manager Latam
Natura
Fernando del Mar
Latam Digital Business Senior Manager
Natura
4:25 PM – 5:10 PM Standard

Liderazgo y Deporte

Isabel Chapur
Gerente de Marketing
WFG
Daniel Orsanic
Capitán del equipo argentino de Copa Davis
Juan Pablo Sorin
Ex-futbolista y capitán de la selección Argentina.
Comentarista y presentador
5:10 PM – 5:25 PM Standard

Cierre y Sorteo | Final Remarks & Contest

Daniel Junowicz
MD LATAM & Africa
AppsFlyer
In Partnership With:
5:25 PM – 6:30 PM Standard

Cocktail

In Partnership With:

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