Overview - Data in Marketing Think Tank | MMA / Marketing + Media Alliance

DATT is a Community dedicated to building exceptional customer experiences, the marketing strategy with the strongest evidence for delivering financial outcomes, supported by touchpoint data mastery, proven by experiments, and powered by AI.

 

DATT - Data + CX Think Tank

What is DATT?

Watch the video introduction by
Greg Stuart, CEO of MMA Global

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Data is a significant part of the marketing budget and has increased in strategic importance. However, the data ecosystem is in state of rapid change with constantly changing dynamics and increased regulation.

DATT’s Mission

DATT is a Community dedicated to building exceptional customer experiences, the marketing strategy with the strongest evidence for delivering financial outcomes, supported by touchpoint data mastery, proven by experiments, and powered by AI.

DATT Institutes

The Future of the Data Ecosystem

This institute focuses on the future landscape and how to evaluate growth and progressive evolution of the ecosystem of privacy regulation, walled gardens vs. open web and the application of emerging technology.

Steering Committee advising the Institute:

Amy Adams
VP Media
Discover
Brad Feinberg
Vice President, Media & Marketing Operations
Molson Coors
Rita Ferro
President, Global Advertising
Disney
Dudu Mokholo
Former CMO
Samsung Africa (SCA)
Kari Marshall
VP Media & CRM
T-Mobile
Linda Lee
Former Chief Marketing Officer, US Meals & Beverages
Campbell
Sarah Mansfield
Former VP Global Media Europe & Americas
Unilever
Alberto Pardo
Founder & CEO
Adsmovil
John Sheldon
Former Chief Marketing Officer
SmileDirectClub
Shenan Reed
Global Chief Media Officer
General Motors
William White
Chief Marketing Officer
Walmart
Jed Dederick
CRO
The Trade Desk
Avatar
Kevin Sinclair
Senior Director, Measurement Planning and Digital Channel Optimization
AstraZeneca
Kay Vizon
Media Director, Kroger
MMA Media & Data Board Chair
Angela Zepeda
Global Head of Marketing
X

Data Capabilities

This institute focuses on the capabilities needed to become a customer experience focused, data-driven, agile organization and how to build leadership cross-functional consensus around CX driven data transformation.

Steering Committee advising the Institute:

Andy Kauffman
Chief Commercial Officer, US & Canada
Marriott International
Scott Boecker
Chief Growth Officer
CHG Healthcare
Chris Crayner
Chief Digital and Technology Officer
Universal Destinations & Experiences
Anne-Gabrielle Dangu
Director, Media & CRM
Unilever EMEA
Lex Bradshaw-Zanger
Chief Marketing & Digital Officer, SAPMENA Region
L’Oréal Groupe
Charisse Hughes
Former SVP, Chief Growth Officer
Kellanova
Carl Loredo
Chief Marketing Officer
The Wendy's Company
Jim Mollica
SVP and Chief Marketing Officer
Bose
Sathish Muthukrishnan
Chief Information, Data and Digital Officer
Ally Financial Inc
Joshua Nafman
VP, Digital, Media, Data & AI
Diageo
Lina Polimeni
Chief Corporate Brand Officer
Eli Lilly
Denise Persson
Chief Marketing Officer
Snowflake
Marc Speichert
Executive Vice President and Chief Commercial Officer
Four Seasons Hotels and Resorts
Norman De Greve
Chief Growth Officer
General Motors
Sol Rashidi
Former Chief Analytics Officer
Estee Lauder
Vincent Rinaldi
Head of Media & Analytics
The Hershey Company
Lauren Weinberg
SVP, Chief Marketing and Revenue Officer for Quickbooks and Mailchimp
Intuit

Data Strategy

This institute focuses on where to make strategic bets to propel customer experience growth forward and how to use data as a key enabler to a successful transformation.

Steering Committee advising the Institute:

Lauren Beckstedt
Chief Marketing Officer
Brunswick Corporation
Jonnie Cahill
Former Chief Marketing Officer
Heineken USA
Ajay Kapoor
Global Director, Performance Driven Marketing
General Motors
Jeff Gerstel
Chief Marketing Officer
B&H Photo
Christine Grammier
Head of Solutions
LiveRamp
Sumana Rajagopal
Executive Director, Content & Media Development
Merck
Rob Roy
SVP, Head of New Business Innovation
T-Mobile
Burcu Civelek Yüce
EVP - Banking and Digital Solutions
Akbank
Andrea Zaretsky
Chief Marketing Officer, Morgan Stanley Wealth Management, Morgan Stanley Private Bank
E*TRADE from Morgan Stanley, Morgan Stanley

MMA DATT Newsletter

A weekly snapshot of important news and trends covering customer data, marketing and advertising technology, marketing and advertising methods, marketing analytics and privacy.

 

 

 

Interested in Learning More about DATT?

Email us at [email protected].