Retail Media Council | MMA / Marketing + Media Alliance
Retail Media Council

Retail Media Council

Retail media is the third wave of digital advertising, after search and social. 20% of total global ad spends now come from retail media, making it one of the fastest growing advertising channels worldwide (Source: WARC Media).

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Retail media is the third wave of digital advertising, after search and social. 20% of total global ad spends now come from retail media, making it one of the fastest growing advertising channels worldwide (Source: WARC Media).

India's opportunity is more urgent: commerce platforms are scaling fast, but the industry still lacks shared standards for measurement, attribution, and operating models.

Council Charter:

1) Educate and mentor marketers to understand full capability of RMN (beyond lower funnel)

2) How can we enable demand for retail media, enable efficiency & measurement to assist marketers?

3) What role can retail media play in your media mix / marketing mix?

4) How can we help marketers for budget allocation, attribution and optimization?

5) How can brands use retail media effectively?

7) How can the eco-system work together for capability building?

Advisory Members

Testimonials

Reports

Retail Media 2.0 - Moving Up The Funnel
Retail Media 2.0 - Moving Up The Funnel

Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion. In the era of Retail Media 2.0, the focus has shifted from a narrow emphasis on search-driven e-commerce to a more holistic, full-funnel approach that leverages the wealth of first-party shopping and streaming signals to power impactful advertising solutions.

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The Future of Digital Advertising: Exploring the Transformative Power of Retail Media Networks
The Future of Digital Advertising: Exploring the Transformative Power of Retail Media Networks

At MMA Global APAC, we strive to empower the marketing and advertising ecosystem by addressing its biggest challenges and uncovering transformative opportunities. This comprehensive white paper delves into one of the most significant developments in our industry: Retail Media Networks (RMNs).

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Council Companies