Thursday, November 5, 2026
Delegates Registration, Business Networking, And Refreshments
Opening By Master Of Ceremony
Welcoming Remarks By MMA Indonesia Country Head
Welcoming Remarks By MMA Indonesia Chairman & Board Of Director
The Age Of Opinion In Marketing Is Ending
For decades, marketing decisions were shaped by opinions, instinct & experience — that era is over. A provocative examination of how data intelligence, behavioral science, and predictive analytics are replacing gut-feel with evidence-based decision-making that delivers consistent, scalable results. The shift from opinion-led to insight-led marketing isn't just a methodology change — it's a fundamental rewiring of how marketing leadership creates and defends value.
The Growth Equation = Influence × Trust
Growth is harder to find than ever, and attention alone no longer delivers it. Reach can be bought, but relevance and trust have to be earned. In Southeast Asia, one of the world’s most social markets, brand choice is shaped long before the checkout by influence: the creators, communities, and conversations consumers turn to every day. When influence is paired with trust, it compounds into preference and repeat purchase. This session unpacks how marketing leaders can build a system of influence across content, community, and commerce, balance brand building with performance, and earn trust from both people and the algorithms that decide what they see.
The Power Of Human Storytelling In A World Hungry For Meaning
In an age of algorithmic content and AI-generated noise, the most radical thing a brand can do is tell a genuinely human story. A profound exploration of how marketing leaders are harnessing the timeless power of human narrative to cut through digital clutter, forge emotional connections, and build brand meaning that no technology can replicate. When storytelling is rooted in authentic human experience, it doesn't just communicate — it moves people, shifts perception, and creates the kind of lasting brand resonance that drives both loyalty and growth.
Indonesia's Next Growth Curve: Aligning Marketing And Finance
Indonesia's next phase of growth demands a new conversation between two functions that have operated in silos for too long — marketing and finance. A strategic examination of how forward-thinking leaders are bridging the gap between brand investment and financial accountability, creating alignment that drives smarter resource allocation, stronger business cases, and faster growth decisions. When marketing speaks the language of finance and finance understands the value of brand, organizations unlock a powerful competitive advantage that compounds over time.
Beyond the Algorithm: Measuring What Matters in an AI Era
Social is where Indonesian consumers discover, decide and buy, but measurement often still follows platform metrics rather than the signals that drive business outcomes. As AI scales content exponentially, the real test is value, not volume. In this fireside chat, Unilever Indonesia and DoubleVerify come together to discuss how the consumer journey is changing, how to measure content, creators and AI-generated work, and how to keep brands distinctive, suitable and trusted while balancing performance with brand building.
Lunch & Business Networking
Connecting Perspective & Video Highlight Showcase By Master Of Ceremony
Conquering Obstacles To Compelling Data Communication
The most visionary strategy means nothing if it can't be communicated with clarity, conviction, and impact. A powerful exploration of how the world's most effective leaders use masterful communication to align organizations, inspire action, and build the trust that turns vision into results. In an era of information overload and shrinking attention spans, the ability to cut through noise and land a message with precision is the leadership skill that separates the good from the truly influential.
Rethinking Intelligence for Marketing Growth
Artificial intelligence has rewritten the rules of commerce, transforming everything in marketing from creative production to audience targeting and consumer insights generation. As LLMs make basic media reach more cost-effective and creative generation quicker, it is becoming harder for marketers to move beyond average AI output and maintain a true brand premium. This panel explores how forward-thinking brands are tapping into deep consumer insights, making unexpected creative leaps, and leveraging zero-app ambient screen discovery to work alongside AI, transforming commoditized reach and creative into an active, outcome-driven competitive advantage.
A Framework For Achieving Growth
This session will cover the fundamental laws of growth. It will explore evidence that refutes a number of accepted marketing practices that limit growth. The session will explain what are mental and physical availability and why they matter as well as the important role that category entry points and distinctive assets play fitting together into a framework for achieving growth.
Maximizing Reach Through Ecosystem Collaboration
Customer behavior today is more dynamic and fast-changing, making it harder for marketers to stay relevant. To keep up, marketers need richer customer insight paired with diverse inventory, and the ability to reach customers at the right moment, in the right context. Ramadan is a clear example: first-party data shows that even within a single 30-day period, customer behavior shifts distinctly across the first, middle, and final ten days, in both media consumption and content preference. This is where first-party data becomes powerful, offering customer signals built on time, day, location, seasonality, and interest. When activated across a connected ecosystem of streaming platforms, messaging channels, mobile apps, retail touchpoints, and offline events, these signals expand reach across the entire customer journey, from awareness to action.
Redefining Moments Create Brand Power
The most enduring brands aren't built through consistency alone — they're forged in the defining moments that crystallize who they are and what they stand for. A compelling exploration of how marketing leaders are intentionally architecting brand-defining experiences that create lasting emotional imprints, deepen customer loyalty, and elevate market positioning. In a crowded landscape where attention is fleeting, a single defining moment can shift perception, ignite advocacy, and cement a brand's place in culture.
Attention As Currency: Redesigning Marketing For Mobile-First Consumers
As mobile consumption fragments across formats, platforms, and micro-moments, attention itself has become the scarcest and most contested currency in modern marketing. This session brings together senior brand and industry leaders to examine how consumer attention is being won, measured, and monetized in an APAC market where mobile-first behavior now dictates the terms of engagement. Panelists will unpack what these shifts mean for budget allocation, media strategy, and long-term brand value creation across categories and platforms. Rather than treating attention as a vanity metric, the discussion will position it as a strategic asset that C-level leaders must actively design for, not simply chase.
No Safe Channels: The Strategic Reset Of The Digital Shopping Journey
The digital shopping journey has been disrupted beyond recognition — no channel is guaranteed, no platform is permanent, and no strategy is safe from obsolescence. A bold examination of how marketing leaders are rethinking their entire commerce approach in response to shifting consumer behaviors, fragmented touchpoints, and an increasingly unpredictable digital retail landscape. The leaders who thrive are those who treat disruption not as a threat but as the strategic signal to reset, innovate, and diversify.
Retail Media Intelligence For New Commerce Era
One challenge facing Indonesia’s marketing and advertising industry is that growth remains difficult to assess when media, commerce, and customer data are measured separately. This session examines how retail insights, brand storytelling, and advances in technology can be brought together to better understand what shapes customer decisions and business outcomes. It also considers how leaders can look beyond channel metrics to evaluate sales impact, profitability, and long-term growth.
SMARTIES Awards Indonesia 2026: Local Truths, Winning Impact — What Indonesia’s Best Campaigns Teach Us
Indonesia’s diversity requires marketers to understand the cultural and consumer context behind every audience.
Through selected MMA SMARTIES Indonesia 2026 storyboards and Jury Observer commentary, this session explores how standout campaigns turned local human truths into effective ideas and measurable outcomes. Delegates will gain practical insights into connecting strategy, creativity, and execution with business growth, behavioral change, engagement, and brand impact.
