Lien is a planner who pursues a clear point of view for each brief through a deeper understanding of everything within the complex operating system of the brand world, including people and their behavior, business and its influencing factors, society, and culture. She believes there is an interesting story that can make people pause their actively scrolling fingers to pay attention to brilliant advertising work that stems from sharp strategy.
With more than ten years of practice and growth in the industry, Lien possesses experience across various categories from daily FMCG to once-in-a-lifetime purchase products like insurance.
