Agenda | MMA / Marketing + Media Alliance

Agenda

Monday, December 15, 2025

8:00 AM – 9:00 AM

Registration

9:00 AM – 9:10 AM

Doors Open

9:10 AM – 9:15 AM

NEXT! in Opening the Age of Alliance

Director
AU Inova Lab
9:15 AM – 9:25 AM

NEXT! in Building the Power of We

Chairwoman, MMA Türkiye | General Secretary, REPİD Türkiye
9:25 AM – 9:35 AM

NEXT! in For Today and the Future

MMA MEA CEO
MMA Global
9:35 AM – 9:45 AM

NEXT! in Shaping the Future of Marketing: Global Trends and Asia Insights

In today's attention-starved, content-saturated world, relevance alone won't win. Customers are bombarded with messages across every channel, and brands have only seconds to make a meaningful connection. Even the most advanced personalization strategies fall flat if they don't spark emotion, inspire action, and build trust. This discussion explores how integrating creativity + marketing + Al empowers CMOs to build experiences that spark loyalty, drive growth, and make brands unforgettable.

CEO, MMA APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA APAC
9:45 AM – 10:00 AM

NEXT! in Human x Machine

Technology and Sustainability Communicator
10:00 AM – 10:15 AM

NEXT! in State of AI in Marketing

In Partnership With:
10:15 AM – 10:30 AM

NEXT! in Emotion in Motion

Marketing Director
CUPRA & SEAT
10:30 AM – 11:00 AM

Coffee Break

11:00 AM – 11:30 AM

NEXT! in FinTech in Alliance

Moderator
Technology and Sustainability Communicator
In Partnership With:
11:30 AM – 11:45 AM

NEXT! in Smart Infrastructure

In Partnership With:
11:45 AM – 12:00 PM

NEXT! in The Screen Evolution

Global Head of Content
ShowHeroes Group
12:00 PM – 12:20 PM

NEXT! in The Currency of Trust

In Partnership With:
12:20 PM – 12:40 PM

NEXT! in REPİD

12:40 PM – 1:45 PM
1:45 PM – 2:05 PM

NEXT! in Connected Retail

From Shelf to Screen — Data, Loyalty, and Value in Every Interaction

In Partnership With:
2:05 PM – 2:20 PM

NEXT! in Creativity for All

Empowering Marketers to Design, Collaborate, and Scale Ideas Faster

2:20 PM – 2:35 PM

NEXT! in The Future of Connection

Building Communities and Growth in a Human-Centered Internet

In Partnership With:
2:35 PM – 2:50 PM

NEXT! in The Intelligent Marketplace

Personalization, Predictive Shopping, and the Power of Customer Data

In Partnership With:
2:50 PM – 3:05 PM

NEXT! in Smarter Journeys

Where AI Maps Consumer Intent into Measurable Movement

In Partnership With:
3:05 PM – 3:30 PM
3:30 PM – 3:45 PM

NEXT! in Performance Redefined

Powering the Mobile Ecosystem Through Speed, Scale, and Relevance

In Partnership With:
3:45 PM – 4:00 PM

NEXT! in The Sound of Culture

In Partnership With:
4:00 PM – 4:15 PM

NEXT! in Play to Engage

Founder
Bendix Entertainment
Managing Director & Co-Founder
DXI
4:25 PM – 4:45 PM

NEXT! in The Rhythm of Partnership

In Partnership With:
4:45 PM – 5:00 PM

NEXT! in Learning in Alliance

Our Partners

 

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Serkan Karaman
MMA Global
E: [email protected]