Sunday, June 2, 2024
Registration
MMA Welcome
NEXT! In the Real Business Value
Delivering business value is the ultimate goal to be a market leader. But how do you shape business strategy using emerging trends and market challenges to deliver results? This session will explore case studies on emerging AI trends to add value to the business driving loyalty, revenue and brand reputation.
NEXT! Measuring the ROI of AI on Optimization and Personalization
Through AI Personalization, Marketers can not only deploy a greater variety of more customized messages, but ensure that these messages are served to the right audiences, and ultimately improve lift and sales.
NEXT! AI, Data and the Impact on Talent, Processes and Services
With AI and Data Transforming our landscape, businesses are having to adopt a variety of solutions to stay ahead of the curve. This session will explore how different businesses have implemented AI to drive efficiencies, experiences and profitability.
NEXT! The Value of Storytelling
With the increase in AI and data analytics tools, it’s becoming increasingly easy to lose emotion and lose authenticity. This session will explore the value of storytelling using AI to increase consumer engagement, trust, and connection vs the loss of human connection and emotion. AI is here to stay, and we need to evolve to have a human-centered approach to AI and ensure that technology is developed with empathy, emotion and remains unbiased.
Closing Remarks
Become a SMARTIES NEXT! CONFERENCE Riyadh June 2024 partner today.
Fill out the form below to request more information:
or, contact:
Zeynep Albora
Commercial Operations and Marketing Manager, MENA
MMA Global
E: [email protected]