Agenda

MMA IMPACT 2023: Thriving in the Modern Marketing Landscape

Highlights of MMA Impact South Africa:

MMA’s State of Gen AI Preliminary Findings
Smarties 2023 Launch
Announcement of Smarties 2022 BII Results

Delegates will engage in thought-provoking discussions, forge valuable business connections, gain insights into their organisation's market position, and above all, stay ahead of the curve in an industry that is forever in flux and fiercely competitive.

Join us to thrive in the modern marketing landscape.

Don't miss this unparalleled opportunity to shape your marketing future at MMA Impact 2023. Reserve your seat now.

Thursday, September 7, 2023

REGISTRATION COFFEE / TEA

WELCOME REMARKS FROM MMA CHAIR

Vincent Maher

Former Group Executive Head of Digital & MMA SA Chair

MultiChoice Group

YOUTH BOARD CHAIR INTRODUCTION

TAKALANI MASIKHWA

DIGITAL STRATEGIST & MMA SA YOUTH BOARD CHAIR

MINDSHARE SOUTH AFRICA

INTRODUCTION

Sarah Utermark

Country Director

MMA South Africa

Making purpose purposeful

Reflections on the evolution of Purpose and how to shift your business’ narrative from one of purpose driven marketing to that of purpose driven decision making.

Diana Sprineger

Head of Group Brand and Marketing

Standard Bank Group

The Road to Predictive Targeting in Retail Media.

An insightful session on the role of data in the quest for predictive targeting in Retail Media.

Odette Van Wyk

Hugh Cameron

Data Product Architect

Zitcha

CFOs are from Mars, and CMOs are from Venus – Getting the Planets to Align

Aligning Growth Agendas: Delve into the art of harmonising the growth pursuits of CFOs and CMOs. Discover how marketers can intricately connect marketing's influence to enterprise growth, aligning strategies with the CFO's metrics and reporting criteria.

ZEYAD DAVIDS

PARTNER

DELIOTTE DIGITAL

Katherine Madley

VP Marketing

Massmart

Angerie Van Wyk

Executive Group Head of Marketing

MAH Holdings

Has hyper collaboration resulted in the death agile discission making?

The concept of hyper collaboration in today's evolving business landscape is both exciting and challenging. It offers numerous benefits, but it's also important to be mindful of potential pitfalls. Let's delve deeper into the benefits and pitfalls, and then explore how we can harness the power of hyper collaboration, and where necessary autonomy, to create more impact in the future.

Claudelle Naidoo

CEO

WPP Media

Coffee Break

How Technology Innovation is Empowering Modern Marketers

Technology is reshaping the marketing landscape, offering new avenues for creativity, engagement, and impact. This expert panel will shed light on how embracing innovation, from federated digital identity models, to AI-powered insights, data-driven personalisation and seamless omni-channel experiences, empowers marketers to not only adapt but to thrive. Discover strategies that leverage the power of technology to drive authentic connections, navigate complexities, and craft campaigns that resonate deeply with today's dynamic audiences. This session is a must-attend for marketers looking to harness the potential of technology and elevate their craft in an ever-evolving digital world.

Luisa Mazinter

Chief Growth Officer / MMA SA Chair Emeritus

Mesh.trade

Business Considerations of Tech Innovation and AI

Dawood Patel

CEO

HELM

How Technology Innovation is Empowering Modern Marketers: Panel

Munyaradzi Nyikavaranda

Digital Executive and Thought Leader

Kerry Janse Van Rensburg

Digital Marketing Director

Ignition Group CX

Denvor Daniels

Senior Manager | Mobile Advertising

MTN SA

Dawood Patel

CEO

HELM

Luisa Mazinter

Chief Growth Officer / MMA SA Chair Emeritus

Mesh.trade

The Three Forces Shaping the Future of Consumer Connection

What are the main forces of change that are influencing consumer behavior — and how can advertisers and marketers harness the opportunities ahead? Join Enitan Denloye, as he discusses the trends and technology reshaping the future of our industry, shares unique insights into consumer behavior on Meta’s platforms, and examines the ways leaders can prepare for what’s next.

ENITAN DENLOYE

REGIONAL DIRECTOR | SUB-SAHARAN AFRICA

Could the Future of Modern Marketing be about Relationships? A Provocation

To be winning marketing Organisations, we need to "rethink, relearn and rebuild". But what if we needed to rewind a bit, and go back to the most basic of basics?

Heidi Brauer

Brand Mama

Heidibeeee & Co

NETWORKING LUNCH

Customer Experience in the Age of GenAI: Emergence, Impact, and the Road Ahead

Most customers and brand professionals are ready and excited to see generative Artificial Intelligence improve products, services, and experiences. Translating that excitement into responsible adoption can be challenging and requires agile leaders capable of navigating beyond trends to productive transformation.
Explore the transformative landscape of AI from the origins of Classic AI to the promises and potential of GenAI in unleashing creativity, redefining personalization, accelerating data-driven insights, and revolutionizing customer engagement strategies. Gain a deeper understanding of the ongoing paradigm shift and insights into navigating it in an ethically responsible and effective way

Vincent Maher

Former Group Executive Head of Digital & MMA SA Chair

MultiChoice Group

EMERGING TECH

Vassilis Bakopoulos

SVP – Head of Industry Research

Marketing + Media Alliance

The future of Content Marketing: : Trends & Best Practices

In an ever- evolving digital landscape, staying ahead of content marketing trends is essential to captive audiences, drive engagement and achieve outstanding results. Gillian Ezra will share some formidable case studies as she unveils a compelling exploration of “The Future of Content Marketing”