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Agenda

Thursday, September 22, 2016

8:00 AM – 9:00 AM

Registration & Breakfast

9:00 AM – 9:15 AM

Session hosted by:

Andi Sadha
Founder & Partner
Activate Indonesia
@andisadha

9:15 AM – 9:45 AM

Mobile Marketing and Advertising Trends 2016-17

A look at the latest consumer trends in media and technology and how they will impact mobile marketing and advertising going forward.
Rohit Dadwal
CEO, MMA Global APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA Global Asia Pacific
@rohitdadwal

9:45 AM – 10:05 AM

Indonesia’s Digital & Mobile Audience Measurement Gameplan

With the appointment of comScore by the Indonesian Digital Measurement Consortium (IDMC) as the approved online audience measurement partner for Indonesia, mobile measurement will be an important part of upcoming development. Joe Nguyen, comScore Senior Vice President, Asia Pacific, will provide an overall view of how mobile fits within the larger digital measurement. He will also present an overview of the Indonesia digital landscape based on recent studies.

Joe Nguyen
Senior Strategic Advisor
H+
@jnguyen

10:05 AM – 10:25 AM

Learnings from MMA APAC Mobile Marketer of the Year

For the past two years, Unilever Indonesia has consecutively been awarded MMA Smarties Asia Pacific Mobile Marketer of the Year. At a time when many other marketers are still testing the mobile waters, Unilever Indonesia has displayed remarkable consistency in deploying mobile to meet its branding and marketing goals. This session will unveil the process and journey to incorporate mobile as a key element in the overall marketing strategy.
Eka Sugiarto
Head of Integrated Digital Marketing, Media & Commerce Hub Personal Care and Head of Media
Unilever Indonesia
@ekasugiarto

10:25 AM – 10:45 AM

Mobile Moves People: The Art & Science of Building Brand on Mobile

The new mobile experience has people expectation of brands to into a more immediate context and moments that are pressuring marketers. This fireside chat will discuss how to balance the science of people-based marketing solutions with creative to boost presence and winning in a omni-channel mobile world.
Sri Widowati
Marketing VP
Danone Indonesia
Interviewer
Joana Picq
Head of International Business Development
Jampp
@jopicq

10:45 AM – 11:20 AM

Networking Break

11:20 AM – 11:40 AM

Unifying Chat, Social, Commerce and Ads - The Next Frontier for Brands and Advertisers

Mobile messaging apps are the new face of social media. Research have shown that they are used almost nine times a day, five times the average for all mobile apps. As its users are loyal, and "always-on", mobile messaging apps are becoming more top of mind for many brands and advertisers; and evolving into “eco-systems” rather than standalone messaging apps. While it is certain that companies such as Facebook, Twitter, Google and LinkedIn will be dominating the headlines for years to come, it is quite clear that the new faces of social media - “Dark Social” messaging services such as Line, WeChat and BBM are transforming the way consumers and brands interact.
Krishnadeep Baruah
Vice President Sales (APAC)
BBM
@krisbaruah

11:40 AM – 12:10 PM

Winning the War of Conversion

Traditional marketing practice used to focus on awareness without emphasizing on consumer conversion. Today, mobile marketing strategy is more focused on conversions and personalized experience. However, target consumers are exposed to overwhelming amount of media. This poses a big problem for brands to effectively deliver their message and attract the right consumers. Find out how your brand can better connect and engage with the consumers from those who already succeed in winning the war of conversion.
Yanti Parapat
Director Sales & Business Development
AXA Indonesia
Bahrun Afriansyah
Vice President Marketing
PT Paragon Technology and Innovation
Hani Ariawati
Integrated Marketing Communication - Senior Manager
PT. Samsung Electronics Indonesia
Moderator
Desy Bachir
Chief Marketing Officer
All Stars
@dessey
In Partnership With:

12:10 PM – 12:30 PM

Building the Foundation for Advertising in the Mobile First Indonesia

Amit shares his vision for advertising in Indonesia. He talks about the role of Telco operators, local Publishers, Agencies, Brands, eCommerce companies and Ecosystem partners and also reflects on the changes in Architecture and its benefits for marketers.

Amit Gupta
Co-Founder
InMobi
@amitgupta007

12:30 PM – 1:30 PM

Lunch Break

1:30 PM – 1:40 PM

Session hosted by:

Desy Bachir
Chief Marketing Officer
All Stars
@dessey

1:40 PM – 2:10 PM

The New Fluid Mobile Consumer

Consumers today expect personalized and seamless brands experiences, and the ability for a brand to anticipate their needs wherever they may be. This session will share how consumer demand is forcing the convergence of creative and data (art & science), and share examples of how this brand is connecting to today’s digital savvy consumers.
Himanshu Shekhar
CEO, GroupM South East Asia & Pakistan
GroupM
Umesh Phadke
Chief Transformation Officer
L'Oréal SAPMENA
@phadke2001
Moderator
Nadeesh Ramachandran
Vice President, Sales
Vserv
@nadeeshr

2:10 PM – 2:30 PM

Let's Not Talk about Digital Marketing

This session talks about the possible areas of investment that are being made into mobile both at a strategic level versus tactical and the important of the medium in the growing landscape of mobile consumers in Indonesia. For Indonesia’s mega brand like HM Sampoerna what are the key takeaways and learnings.
Fumicko Rustantra
Head of Digital Marketing
HM Sampoerna

2:30 PM – 3:00 PM

Unlocking the Magic of Mobile - Forging an Emotional Connection with Consumers

The panel will discuss the Impact of mobile on marketing - how has it changed / impacted the role of a brand marketer while identifying underlying consumer trends - identifying key shifts in behavior, consumption patterns and consumer needs specially the Millennials. How do you reach, engage and create emotional connect with them and measure the effectiveness on the dollar invested.  Panel will also cover best in class approach and its impact with creative & messaging - native, video and mobile first executions to engage & be relevant to consumers in an environment affected by Ad – blocking..

Dini Ubaya
Head of Media & Partnership
Grab
Doni Nathaniel Pranama
Analytics & Internet Marketing
Tokopedia
@DoniNP
Elvira Jakub
Country Chief Executive Officer
dentsu Indonesia
Mohamad Ario Adimas
Division Head – Integrated Marketing Communication Digital Service
Indosat ooredoo
@arioadimas
Moderator
Vikas Gulati
Managing Director, APAC
AdColony
@vikasgulati
In Partnership With:

3:00 PM – 3:20 PM

Mobile Gaming: The Game Changer. How do Brands Communicate to a Pokemon World?

Pokemon Go is today's biggest game that changed the world and all that was possible via Mobile and App-world. See how one game can hypnotise people and disrupt the world in many aspects and see how brands were able to leverage this trend and virtual reality. Learn how Mobile has made gaming mass and how POKKT has worked with leading brands in SEA to help them reach their TG
Rohit Sharma
Founder and CEO
POKKT Mobile Ads
@pokktvideoads

3:20 PM – 3:40 PM

Measuring What Matters

Do you lack complete transparency in your mobile marketing funnel?  Are you missing the true value of your customers in a cross-device economy and O2O world? AppsFlyer is the market leader in mobile advertising attribution & analytics, helping marketers to pinpoint their targeting, optimize their ad spend and boost their ROI. During this session we’ll cover how to optimize mobile campaigns based on what matters - true ROI.
Paul Michio McCarthy
Senior Client Services Manager
AppsFlyer
@appsflyer

3:40 PM – 4:10 PM

Networking Break

In Partnership With:

4:10 PM – 4:30 PM

Build Your Brand on Mobile

Changes in consumer habits and preferences are channeling the shift towards mobile video. For advertisers looking to boost results, digital video is the most powerful engagement tool. How are changes and innovations in the market shaping advertisers’ attention and priorities? This session will discuss best practices in the mobile video revolution.
Tony Keusgen
Managing Director
Google Indonesia

4:30 PM – 5:00 PM

Panel: Making Big Data Work for Marketing

Thanks to digital advertising innovations in the past years, the lines between creative and data have begun to fuse and, with that, a new type of digital marketer has emerged. Join our panel and discover how by harnessing data and embracing creativity, brands can drive well-crafted and highly targeted marketing campaigns.
Citra Damayani Agus
Chief Executive Officer
Indonesia Mobile Exchange
Regi Wahyu
Co-founder and CEO
Dattabot
Moderator
David Alexander
Head of Business Development
OLX Indonesia
In Partnership With:

5:00 PM – 5:20 PM

Changing the Conversation from “Delete” to “Engage"

Hear first-hand what successful Growth Drivers do in practice from our panel of admired business leaders. Discussion on the most successful Growth Drivers changing their organizational and leadership capabilities. Explore the Hallmarks of Growth Drivers, such as customer-centricity, conscious speed, collaboration and courage – essential to spot and exploit opportunities for customer-centered growth.
Italo Gani
Co-founder & CEO
ADSKOM
@italogani
Madeleine Ong de Guzman
Chief Marketing Officer
elevenia.co.id
@madsdeguzman
Moderator
Damon Hakim
Managing Partner
Red Asia Inc.
@damonhakim

5:20 PM – 5:40 PM

A Little More Conversation: Creating Emotional Bonds with Consumers

Relationship is now the new currency. Successful companies win relationships with consumers by building trust and solving their pain points through authentic conversations, creating emotional bonds. This session shares case studies of innovative companies who leveraged chat platform, combined with the advance of machine learning, to scale up such conversations while maintaining seamless experience. The session also shares what the near future will look like and why brands should act now.
Ongki Kurniawan
Managing Director
Line Indonesia
@ongkikurniawan

5:40 PM

Closing Remarks

5:45 PM – 6:15 PM

Networking Reception

6:30 PM – 10:00 PM

Smarties Indonesia Gala Dinner

Hosted by:

Click here to buy your tickets!

Ary Kirana
Hard Rock FM Jakarta 87,6 Announcer
Personel of Group vocal ‘WARNA’
Agenda

Session topics from industry leaders on how mobile is building closer connections to consumers.

Speakers

Speakers and panelists include industry heavyweights from leading brands and technology enablers.

Venue

Relax and enjoy upscale accommodations.

Register

These events sell out fast. Secure your seat today.

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