Speaker Presentations

Gail Horwood, who leads Johnson & Johnson's Digital Center of Excellence, will discuss J&J’s journey to elevate the role of mobile within the organization, moving from treating it as a stand-alone channel to instilling a mobility mindset and mobile-first approach, integrated across it’s global marketing. She will share examples how J&J brands have leveraged mobile to connect with consumers in meaningful and relevant ways, highlight what's working well, and how she looks to continuously evolve, identifying new opportunities to keep up with consumers.

Room 401 - 402, 4th Fl

It's no secret that digital video is one of advertisers' most powerful tools. Until now, our mobile video experience has been predominantly one that forces the viewer to turn their device sideways to properly consume the content, accounting for less than ideal engagement rates much of the time. Vertical video is here to answer the needs of our mobile-first world, where people are constantly consuming content vertically. In this session, you'll hear directly from the leaders who are bringing this to market first, and find out how vertical video is creating better emotional engagement with users, and delivering as high as 9x completion rates compared to horizontal mobile video.

Room 403 - 404, 4th Fl

Mobile is the must-win battleground to build unbreakable bonds with customers. Nearly all marketers understand this, yet many organizations are still struggling to implement a cohesive mobile approach. In this session we will share insights on how mobile is evolving to be the access point for the cognitive era, enabling brands to develop deeper engagement, layering in nuances of tone, sentiment, emotional state, environmental conditions and personal relationships. You will hear how you can accelerate innovation with emerging capabilities that help you create experiences that are smarter, more immersive, intuitive and personalized at the perfect moment—billions of times a day.

Room 405 - 406, 4th Fl

While the rapid proliferation of connected devices has increased opportunities for customer engagement, it has also added complexity that makes it difficult to manage the customer journey. As consumers spend their days switching between their devices, marketers are challenged to use data to target them across screens.  However, some companies have begun to solve the cross device identity challenge. In this session, you will hear how Spotify and Krux are using cross device data to drive enhanced audience targeting at scale across devices.

This presentation explains the “graph schema” for connecting person based-data, and ways in which mobile data is channeled to make marketing more personally relevant. This new way of thinking about data combined with findings from SMoX show the power of data driven personal relevance to increase bottom line business results.

Room 401 - 402, 4th Fl

With a cell phone in almost every pocket, and real-time access to consumer behavior and interests, shopper marketers now have a 360 degree view of their consumers’ daily journey and path to purchase. To leverage this new opportunity to communicate with audiences on a personal level, marketers must now solve the challenge of promoting products in thousands of national outlets, whilst keeping their messaging personal, local and relevant.

In this session we will examine the disruptive impact of mobile on shopper marketing strategies. From real time campaign optimization for local audiences or outlet inventory, to actually measuring and attributing in-store sales data, foot traffic and national promotions, mobile has revolutionized digital shopper marketing.

Room 403 - 404, 4th Fl

Sixty percent of VAST video that advertisers are trying to run in mobile are either being rejected, or are not able to render properly for strong performance. Learn the basics of mobile-first creative that marketers can apply to their own mobile campaigns to reach mobile consumers successfully.

Room 405 - 406, 4th Fl

With data security at the forefront of many brand conversations today and consumers advocating for their privacy while demanding relevancy and personalization, what steps can marketers take to ensure they deliver on both?

As customers become more aware of the realities of personal information in today’s digitally connected age,  they will be more selective about what they share and who they share with. Brands that can successfully maneuver that space will quickly find that customers are willing to sacrifice some in order to let trusted brands into their inner circles .   In this session, we’ll discuss keys to success and best practices to navigate this space and give brands the edge they need.

Instead of making the transaction the end goal, Bank of America has made mobile the foundation to creating lasting customer relationships. In this session, Senior Vice President, Enterprise Media Lou Paskalis, will share examples of how Bank of America is using mobile to develop deeper customer relationships and generate social media engagement that organically influences the path to purchase.

Room 401 - 402, 4th Fl

It’s not just about where you are; it’s about what you’re doing, what you care about, what you need and want during those mobile moments. In this presentation, we will discuss the importance of context as it pertains to location-powered mobile marketing and why it is not just important for brands to encourage consumers to act immediately but also to encourage actions AFTER the mobile advertising experience.

Room 403 - 404, 4th Fl

According to Mobile Marketer, 60% of wine & spirits consumers make purchase decisions in-store, and 50% use mobile technology while shopping. Increasingly, cosmetics brands are shifting to omni-channel commerce, to provide shopping convenience in-store and online. Emerging advances in mobile NFC technology are facilitating a continuous dialogue between marketers and consumers – before and after-purchase - creating new avenues and opportunities in the purchasing cycle.

In this session you will learn how NFC technology can unify customer data across every channel, and strengthen your understanding of buyer behavior throughout the product’s lifetime to deliver personalized, contextual messaging at relevant points within the shopper’s journey. 

Room 405 - 406, 4th Fl

Mobile is taking business through an extraordinary digital transformation. As a result, customer engagements are evolving into more contextual and personalized experiences that reach across multiple touch points. Customers today need a secure and proven cloud infrastructure and integrated solutions to reliably connect the “last mile” between themselves and you. Whether you send a one-time password or a special offer, it’s more important than ever to ensure that messages get to the right person, at the right time no matter the device. In this session, you’ll learn how your company can deliver simplified and more meaningful, in-the-moment customer experiences in the digital economy.

Technology moves faster than consumers and consumers move faster than businesses. A business that sets their eyes on the constant chase of technology or the consumer is set to fail. Begin by understanding your consumer's real time digital/physical journey and your business goals then set out a plan to create brand touchpoints leveraging advanced interaction mechanisms. Where the number of interactions is minimized but the value to the brand and consumer is increased. It all starts with mobile...

The Media Rating Council (MRC) will discuss the progress of initiatives to codify guidelines for mobile viewability measurement. In this session, attendees will learn the details related to the importance of measurement, viewability, invalid traffic filtration and audience attribution (including location) in mobile and programmatic environments.

Mobile usage has redefined how people communicate, consume media, shop, and travel, pressuring marketers. In this fireside chat, Sarah Personette, Facebook’s Vice President of Business Marketing, and Brandon Rhoten, VP in Charge of Advertising, Media and Digital at the Wendy’s Company will discuss how people–based marketing solutions on mobile help Wendy’s boost both in–store sales and brand awareness. This chat will also feature examples of Wendy’s campaigns using video and compelling imagery, highlighting the importance of good creative and the power of personalized marketing at scale.

We are all familiar with the concept and excitement of unicorns, but what if legacy companies could infuse some of these unicorn characteristics and launch even faster growing billion-dollar businesses? Bonin Bough, Mondelēz International’s Chief Media & eCommerce officer, explores how exactly one could hatch, raise, and ride dragons within established organizations such as Mondelēz International.

Through innovative initiatives, such as eCommerce and Media Monetization, and burn-the-box mobile platforms like Personal Relationship Management, meaningful engagements with consumers are not only powering the dynamic between consumer, marketer and brand but also breeding dragons.