Speaker Presentations

With so many new data sources and new consumer touch points, brands need to rethink how they use technology and data to deliver quality experiences that are consistent from CRM and the CMS to their media, social presence, web sites, and app. Creating a streamlined data ecosystem to leverage their 1st party data should be stop one. Stop two should be using technology to automate everywhere possible to get to actionable insights as fast as possible. As part of that brands should take ownership of their data and technology changing their relationship with their agency. This is the path to truly delivering quality experiences that are dynamically personalized at scale.

The mobile web is an important consideration for mobile programmatic investment but the greater opportunity lies with mobile apps. eMarketer estimates that the US in-app mobile ad spending market—which includes both search and display—will reach $20.79 billion this year, accounting for 72.4% of total mobile ad spending. A sizeable portion of that in-app ad spending transacts traditionally, not programmatically. Find out why that is and when that trend is likely to change.

The Media Rating Council (MRC) will discuss the progress of initiatives to codify guidelines for mobile viewability measurement as well as location-based advertising measurement. A representative of the MRC will discuss the organization and the guidelines process as well as provide an update on the status of each initiative. This session will also include details related to the importance of measurement, viewability, invalid traffic filtration and audience attribution (including location) in mobile and programmatic environments.

Unveiling groundbreaking research that proves that spending more in programmatic increases marketing sales and profits.

BCG reports that mobile is the fastest-adopted technology of all time, garnering 3 billion connections since 2000. The simultaneous rise of automated advertising has created a $14B industry by streamlining campaigns across 3.17 billion digital consumers worldwide. Join this panel as they present case studies showcasing the power of programmatic as it pertains to mobile.

Digital video is one of advertisers’ most powerful engagement tools - and advertisers are constantly looking for new ways to leverage it to boost results. This session will explore how video’s convergence with automation is making it that much easier for advertisers to connect with consumers and rise to meet audiences where they are most engaged.

A truly effective campaign leverages adaptive messaging to deliver relevant creative for each consumer encounter. Join Miha Mikek and Jason Collar as they present how advertisers are using real-time insights about audiences to engage the consumers most likely to convert during the moments that matter.