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The State of Video & CTV
Video is now at the heart of the marketing mix
An overwhelming majority of marketers plan to increase their investment in the year ahead, seeing it as the most essential tactic for reaching audiences and driving business outcomes across the entire funnel.
Navigating the GenAI Landscape
A Practical Roadmap for Marketing Organizations
Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this requires a strategic, organization-wide approach. We introduce a strategic framework, the "Need-Case Map," to guide marketers in prioritizing investments, aligning initiatives with business objectives, and maximizing impact.
State of Attribution
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MMA Mobile Automation & Programmatic Leadership Forum
April 14, 2016 | New York City
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Overview
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MMA Mobile Automation & Programmatic Leadership Forum
Speakers
Speakers
Speakers
Steve Bagdasarian
General Manager
Liquid | Powered by PCH
Catherine Boyle
Senior Analyst
eMarketer
Benjamin Bring
VP, Media Director
Ansible
Edric Chan
Director of Inventory Partnerships
The Trade Desk
Dave Coffey
Principal Data Scientist
Contexxt
Jason Collar
Sr. Creative Director
Opera Mediaworks
Baudouin Corman
GM, Americas
Gameloft
Rob Griffin
Chief Innovation Officer
Almighty
Ron Pinelli Jr.
Vice President of Digital Research and Standards
Media Rating Council, Inc.
John Koetsier
Journalist, Analyst and Tech Executive
Alia Lamborghini
SVP, Global Revenue
Yahoo DSP
Kelly Leach
SVP, Group Director
Havas Media
Trevor Mengel
Director, Programmatic
Horizon Media
Scott Meyer
Chief Executive Officer
Ghostery
Miha Mikek
CEO
Celtra
Rob Molchon
SVP, Product Engineering
Integral Ad Science
John Peragine
SVP, Head of Video
Rubicon Project
Joe Prusz
Global Head of Revenue
Rubicon Project
Dr. Neal Richter, Ph.D.
Chief Technology Officer
Rubicon Project
Spencer Scott
Chief Revenue Officer
Fiksu
Scott Silverman
Chief Revenue Officer
AerServ LLC
Rajeev Subramanyam
Vice President, Partnership and Digital Acquisition
American Express OPEN
Mari Tangredi
Senior Vice President Strategic Alliances & Corporate Development
4INFO
Michael Tiffany
CEO
WhiteOps
Roundtable Speakers
Matthew Doherty
Director of Sales
TubeMogul
Anne Frisbie
SVP, Global Brand & Programmatic
InMobi
Chris Garone
Account Executive
TubeMogul
Priti Ohri
Director of Global Solutions
DataXu
Joe Prusz
Global Head of Revenue
Rubicon Project
70
70+ Brand Marketers, with more signing up daily
$17 Billion
Registered Brands represent $17 Billion in media spend
10
Ten must-attend sessions covering best practice use cases and innovation
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