Speaker Presentations

How much of a story can you tell in 1 second? When it comes to mobile video it turns out to be a lot. Mobile video has changed traditional storytelling rules, as well as the media and retail landscape. In response, Target created a weekly video series that takes advantage of the mobile screen. In this session Kristi Argyilan, SVP Media and Guest Engagement at Target, will share learnings on how performance metrics guided their video creation and how Target has evolved and capitalized on the speed and flexibility their in-house production allows.

Coordinated orchestration between TV and mobile is a marketer’s dream. But these are very early days... In this session, you will hear how Choice Hotels is deriving insights for the inevitable cross-platform future with the aid of a groundbreaking research report from Facebook and Simulmedia.

Advertising has for too long been an interaction between buyers and sellers, leaving the consumer to be an afterthought in the process. With ad blockers on the rise, consumer expectations are higher than ever around personalized, relevant, authentic, and quality branded content that informs, entertains, and provides clear value. This session will explore the opportunities that mobile video advertising presents for brands to tap into consumer passions, and how we as an industry can succeed in personalizing the experience to convert passive viewers into active ambassadors.

2017 is seeing the adoption of Virtual Reality (VR) across many industries to connect with consumers in creative and amazing ways.

Senior Director & Head of Creative Brand Marketing at Samsung, Jarrett Dube will share how VR and 360-degree technology is being used to extend the brand experience, transforming the way we tell and consume stories.​​