Speaker Presentations

When it comes to location based marketing, the options are endless. From bluetooth technology to geo-fencing, there is nothing you can’t communicate to your consumer through mobile. xAd and a brand marketer will share how location is unlocking new opportunities to identify and influence consumers while driving in-store traffic and sales.

Introduced by:

The Media Rating Council (MRC) will discuss the progress of initiatives to codify guidelines for mobile viewability measurement as well as location-based advertising measurement. A representative of the MRC will discuss the organization and the guidelines process as well as provide an update on the status of each initiative. This session will also include details related to the importance of measurement, viewability, invalid traffic filtration and audience attribution (including location) in mobile and programmatic environments.

Increasingly brands are leveraging mobile + location intelligence to drive business decisions. With powerful insights from foot traffic data, consumer tastes, and media, winning brands recognize that location data can fuel so much more than just mobile media targeting. In this session, global liquor leader Brown-Forman will share how Foursquare’s first-party location intelligence helps them understand its brands better, build stronger consumer profiles, drive real world behaviors, and measure true incremental visit lift from media.

Beacons provide businesses with endless opportunities to collect massive amounts of untapped data. This data then allows retailers to make improvements to products, staff allocations and services to better fit their customer’s needs. Join our experts in exploring how beacons provide a deeper understanding of consumer behavior by providing analytics around online, in-app and in-store behaviors, brand affinities, favorite products, demographics, location and more.

SMoX reveals person level marketing impact and ROI. This includes the location, time of day, a person’s distance from store, propensity to shop at different stores, and more. What the research reveals is that most marketers are using national models that miss full scale value of mobile and local. See how data from leading brands such as Walmart can unlock more value.

How location-based marketing is reinventing the path to purchase. A consumer’s location has become one of the most important context variables in leveraging precise moments of consumer intent. Forbes Insights’ Chief Insights Officer, Bruce Rogers, will discuss how consumer needs are changing, the growing importance of location, and how marketers – including Pepsi, McDonalds, Wells Fargo, Dunkin Brands, and Mike's Hard Lemonade – are responding to this shift.