Speaker Presentations

Find Out Why Your Brand Needs a First-Second Strategy

Presented by Rohit Dadwal (MD, MMA APAC) will be unveiling the Cognition Research at Melt on 30th May! Do not miss this session!

The MMA's groundbreaking Neuroscience Cognition Research shows the human brain processes mobile ads in less than one second. Find out more - and discover ways your brand can elicit a positive response in the blink of an eye. Check out the Executive Summary here.

With advent of diverse intersecting exponential technologies, many industries, corporates and brands are getting disrupted at an alarming pace and accelerating frequency. How can marketers and brand owners brave up to this new constant and stay relevant in this era of disruption!

The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which.” George Orwell’s allegory Animal Farm looks at absolute power corrupting absolutely. When Digital Marketing started, Mobile was a specialism. Now with Mobile being a synonym for Digital marketing, and Digital Marketing making a case for All Marketing, the time has come to put the power vested with Mobile in perspective. Vikram will reflect on how Mobile can be a powerful force for good versus the catalyst to a Dystopian world.

An overview of 2019 Smarties winning campaigns and how they aced the consumers with mobile at heart. Perspectives on brand building, creative and media deployment in the age of fast evolving media landscape.