Speaker Presentations

This session is all about what matters to the future of marketing. What we do today is not meeting the needs of the business or the expectations of CFO’s. Measurement of marketing has to change and marketer organisations are not organised for success. The MMA is out to change everything about marketing - it needs to change.  Hear what the MMA boards believe to be true about our future and what the MMA is doing about it.

We talk a lot about the revolution in technology, but we’re seeing this being paralleled by a creative renaissance of equal value. Digital/ Mobile is driving the decade’s second great revolution in consumer communications. This session will discuss the elements of the huge success of the recently concluded Asian games in the connected world along with the strategy and challenges.

This session shows how mobile was used to reach and educate adolescent girls about nutrition, and how mobile solutions can be used for farmer empowerment programs.

The Rising Trend of bots and News Aggregator, and its Impact for Brands and Advertising to #shapethefuture. The session will discuss how brands can create engaging and informative content & messaging that seamlessly blend to engage the consumer.

In the ever-changing landscape of the app world and how a browser and news service evolved from being a utility tool to content distributor #shapingthefuture for the growing consumer demand for content. Opportunity & value the morphed service provides to marketers their marketing strategies.

When it comes to placing mobile ads, there’s more to the equation than just display versus video. Playable ads, haptic feedback, interactive video, native functionality, and more all factor into the creative process. There’s a time and a place for everything (or is there?). In-depth discussion of the ins and outs of choosing the right format and mobile placement for your brand campaign.

Authentication, Authorization and powerful digital relationships through devices that are vital to digital transactions, are now becoming critical to Advertising on the back of the ANA report, Ad Fraud, Transparency and Privacy (GDPR) related discussions; Cost control pressures within the CPG industry and the questions on Working Media Vs Non-Working Media related investments are pushing the system to seek discontinuous efficiencies and a better system. Can the Distributed Ledger Technology, popularly known as Blockchain, capable of offering a solution?

With increasing data connectivity and changing consumer behaviour, mobile is on its way to be the single largest channel of video consumption. Consumers are adapting to new consumption formats, including streaming sports and subscription paid original content and leading creation with Stories and Live. How can marketers plan for the right media impact and build a creative strategy for this new world?

The rise of AI has fueled a digital transformation that changes the way we do business. Smart brands have leveraged it to provide chatbots that act as virtual smart-assistants that customers can talk to. It has become the standard of experience that customers expect from the brands they use. Are you joining those smart brands to offer better customer experience, or are you just going to sit slowly while your customer leaves you? 

The Art of Integration & Smarties Insights, this session delivers insights to help brands create effective marketing campaigns. This year’s Smarties insights examines principles to help brands create successful integrated and customized campaigns that will avoid the pitfalls of fragmentation and maximize media synergies across channels.