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Friday, October 27, 2017
Doing Mobile Video Right
Across the world, there is an exponential increase in video viewing on connected devices such as smartphones, tablets, set top boxes and Smart TVs. However, it is mobile that is set to dominate users’ video viewing habits. The user experience is inconsistent and for buyers, there is a lack of adequate control and trusted measurement. Mobile video advertising needs to be fixed and in this session, Vasuta explains how mobile video can be done right.
Marketing Attribution Think Tank
MMA gives you an update on where the industry stands regarding MATT (Marketing Attribution Think Tank) and how marketers can take advantage of MMA’s ever-expanding MATT resources.
The holy-grail of marketing measurement is Multi-Touch Attribution. Too bad it is so HARD!
Unifying chat, social, commerce and ads: Why mobile messaging apps represent the new face of social media
- The mobile messaging app user – “always on”, loyal and members of their own ecosystems
- A transformation in the way that consumers interact and what this means for brands and agencies
- “Dark social”, conversational commerce and why the market isn’t actually dominated by the traditional social media players
Bucks and the Bang: New Measurements for the New Age
Measuring the effectiveness of marketing has always been an iffy exercise. Patchy data, unverifiable cause-effect and the effects of random events on the outcomes have allowed only confirmation of the existing beliefs and biases. Now, technology, digitalization and especially the mobile allows deep consumer surveillance and consumers are quite willing to share their private lives with everyone for the convenience of search, discussion and transaction. It changes the measurement game and new, smarter measurements and metrics must be found to get more bang out of the marketing bucks.
Panel: Mobile Landscape: A View from The Top Table
Mobile is quietly taking over the world. But is it winning in the boardroom? Have we, as an industry, convinced business leaders that mobile is a must have in their marketing mix? Is it a game changer when it comes to driving revenue? Brand building? And do they have sleepless nights wondering about the next piece of mobile innovation or where their next award is coming from vs worrying about share prices or investor confidence? Hear from business leaders as they pull no punches on what they think of mobile marketing and the role it plays in their business.
