MMA Executive Dialogues Indonesia 2026:
Marketing & Advertising As Strategic Growth Levers
An Exclusive Roundtable For Indonesia’s C-Suite
Friday, 22 May 2025
Master Ballroom, 2nd Floor, The Hermitage, a Tribute Portofolio Hotel, Jakarta
Overview
MMA Indonesia Executive Dialogues 2026 is a high-profile, invitation-only roundtable discussion that brings together over 50 of the country’s most influential decision-makers across the marketing and advertising ecosystem.
The dialogue is anchored on the theme: “ Empowering Leaders for Growth ”. This sets the tone for Chairpersons, C-Level Executives, Founders, Business Owners, and Department Heads, offering a sophisticated space for strategic reflection, peer exchange, and industry foresight where the conversations that matter most happen among the people who think ahead of the curve.
MMA Executive Dialogues 2026 sessions:
- The Pivot First Strategy
- Purpose-Led Innovation
- Beyond The Prompt
- New Metrics for Business Impact
- Leveraging The Brand Soul
- Retail Media & E-Commerce
- Partnership Trust-Based Conversion
Indonesia's digital transformation market is growing at 19.44% annually. AI adoption sits at 92%, with 80% of Indonesian users engaging with AI tools every single day, backed by a combined USD 2.2 billion in commitment towards a market projected to reach USD 10.88 billion by 2030. And globally, 43% of C-suite leaders have already made AI and technology their number-one investment priority — ahead of product, ahead of customer experience. Indonesia is not catching up to this wave. It is generating one.
What separates the leaders in this space from the broader market is not access to this growth — it is the discipline to convert it. Empowering Leaders for Growth is the key aim of the Executive Dialogue 2026.
Building on this momentum, the Marketing + Media Alliance (MMA) brings its most forward-looking Think Tanks — the Marketing Attribution Think Tank (MATT), Marketing Org Strategy Think Tank (MOSTT), AI Leadership Think Tank (ALTT), and Data & CX Think Tank (DATT) — to equip foremost leaders with the evidence, frameworks, and peer conviction needed to redefine marketing's seat at the boardroom table. This is not theoretical. MMA's Brand as Performance research establishes that brand "favorables" activate at 6x the rate of non-favorables in sales conversion. The Movable Middles Growth Framework delivers +50% ROAS by targeting consumers already five times more likely to respond.
Indonesia's loyalty market - expanding 17.4% annually toward USD 1 billion in 2026 — makes one thing clear: the brands compounding their advantage are investing in trust, not just transactions. MMA convenes this Executive Dialogue to sharpen how you lead through it.
Note: The outcome data for various frameworks and tools developed by the think tanks are derived from pilot programs currently underway in collaboration with MMA marketer members.
