AI | MMA / Marketing + Media Alliance

AI

Test. Prove. Scale. Winning Value-Driven Growth in 2026

Test. Prove. Scale. Winning Value-Driven Growth in 2026

Mar 26, 2026 · Global

Economic uncertainty is accelerating value-seeking behaviors—more cross-shopping, stronger private-label interest, and growth at discount and club formats. InMarket will share new insights from a Nov–Dec 2025 survey of 4,168 U.S. adults and translate them into audience, messaging, channel, and measurement moves you can make now. They will introduce a practical Most Valuable Customers (MVC) lens—high-frequency category buyers segmented by brand share—and show you:

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Kalpana Sehwani
 NEW
AI
Marketing Organization

MMA AI Adoption Study 25 | Türkiye

MMA AI Adoption Study 25 | Türkiye, conducted by MMA Academy and Kantar Insight, provides a focused view of how organizations in Türkiye are adopting AI across Marketing and Customer Experience (CX).

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Research
Region: 
MEA, Türkiye
Keywords: 
AI, report, MMA MEA, Türkiye
 NEW
AI
Marketing Organization

MMA AI Adoption Study 25 | MEA

MMA AI Adoption Study 25 | MEA is a joint study by MMA Academy and Kantar Insight exploring how organizations apply AI in Marketing and Customer Experience (CX) across Türkiye, MENA, and South Africa.

Released: 
February, 2026
File Size: 
8.06MB
Education Section: 
Benchmark Studies, Guidelines, Research, Trends Reports
Region: 
MEA
Keywords: 
AI, report, MMA MEA, Türkiye, South Africa, MENA, 2025
AI

From Campaigns to Business Value: How AI Will Transform Marketing

There is little disagreement that AI will reshape marketing, but thinking too narrowly about the technology can limit its value. The real opportunity lies in AI's ability to help CMOs reinvent their entire operating model in marketing to generate more profitable growth and enterprise value.
Released: 
December, 2025
File Size: 
3.8 MB
Education Section: 
Research
Region: 
Global

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