Retail Media Network plays an important role in the marketing mix and its role is increasingly becoming more important. Marketers are keen to learn best practices from publishers and RMNs and expect guidelines and framework to make efficient investment decisions and improve ROI. Marketers need guidance on attribution, optimization, and allocation of budgets.
Retail media networks (RMNs) are marketing channels owned by retailers, commerce sites, Super apps etc encompassing websites, apps, and other platforms. They provide Online & Offline space for retailers to advertise their products or sell advertising slots to other brands, for creating awareness & amplification to conversion & transactions - making them an integral part of modern marketing.
These industry experts bring a wealth of experience and fresh perspectives to the table, all aimed at reshaping the retail media landscape in APAC. They are dedicated to guiding the RMN Ideas Lab towards new heights of innovation and success. Stay tuned as we share more insights and strategies from the front lines of retail media!