Retail Media Network plays an important role in the marketing mix and its role is increasingly becoming more important. Marketers are keen to learn best practices from publishers and RMNs and expect guidelines and framework to make efficient investment decisions and improve ROI. Marketers need guidance on attribution, optimization, and allocation of budgets.
Retail media networks (RMNs) are marketing channels owned by retailers, commerce sites, Super apps etc encompassing websites, apps, and other platforms. They provide Online & Offline space for retailers to advertise their products or sell advertising slots to other brands, for creating awareness & amplification to conversion & transactions - making them an integral part of modern marketing.
Many consider Retail Media Network as the 3rd wave of Digital, since it is facilitating sales & marketing activities and offers measurability, targeting capabilities, tracks path to purchase and helps marketers to collect rich 1st party data.
It is an established platform globally and is expected to hit revenue of USD 140 billion by the end of the year.
Understand Full funnel capability of RMN – From Awareness / Amplification to Conversion / Transaction
Learn from best practices & Guidelines from RMNs to Attribute, Optimize & Allocate budgets
Stay connected with people & the ecosystem
We’re excited to introduce the leadership team driving the Retail Media Network (RMN) Ideas Lab at MMA Global APAC, led by Anand Tilak, who serves as the Project Director.
These industry experts bring a wealth of experience and fresh perspectives to the table, all aimed at reshaping the retail media landscape in APAC. They are dedicated to guiding the RMN Ideas Lab towards new heights of innovation and success. Stay tuned as we share more insights and strategies from the front lines of retail media!
At MMA Global APAC, we strive to empower the marketing and advertising ecosystem by addressing its biggest challenges and uncovering transformative opportunities. This comprehensive white paper delves into one of the most significant developments in our industry: Retail Media Networks (RMNs).
