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Organizing for New Growth – How do You Prepare the Organization to Leverage the Potential of GenAI
Based on 20 years of academic research into marketing organization adoption of new and recent surveys with 500+ senior marketers, this session shared frameworks on how to reorient your organization to leverage GenAI for enhanced growth and innovation fully. Explore how to build a roadmap to success. Sourced from MMA's Marketing Organization Structure Think Thank (MOSTT)