Evening

• Kickoff the summit with an unforgettable Dinner Under the Stars starting at 6 p.m., and featuring an inspiring keynote speaker.

Morning

• Welcome address
  Norm De Greve, CMO, General Motors & MMA Global Board Chair
• Opening Keynote
  Jeff Jones, CEO of H&R Block

Content Sessions including:

• Redesigning Marketing Organizations
  With a CMO to be announced, Dr. Omar Rodriguez-Vila, Professor of Marketing at Goizueta's Business School, and Rebecca Messina, former Global CMO, Uber
• Identity Resolution Valuator
  Never before seen research
• Bridging Marketing to Finance: Proving Marketing Value in a Finance-Driven World  
  CFOs and CMOs talk. And they align.
• Disney's Rita Ferro, President, Global Advertising, The Walt Disney Company
  Top-rated session previously at CMO & CEO Summit
• What is Agentic AI?
• Quick Insights: State of Brand Accountability Research Never before seen insights
• What is the actual value of Brand?
  Major update from 4-year, 4-brand study with Kellyn Kenny, CMO, AT&T

Afternoon:

Peer-driven Deep Dive sessions:

• Unifying Short and Long-Term Marketing Impact
  Measuring True Sales and Brand Growth
• What is the state of UMM, and does it address much of what is wrong with measurement for marketers?
  
• Redefining Media Quality: How Attention Metrics Drive Smarter Marketing Outcomes
  

Evening:

• Special Dinner at Santa Barbara Polo Club
  Live entertainment (special guest to be announced)

Past entertainment has included Ally Brooke, Andy Grammer, Black Puma, Rachel Platten, Daya, and others

Morning & Early Afternoon:

• Consortium for AI Personalization Experiments update
  AI-Powered Breakthroughs: If Personalization is Everything (and for AI, it is), then why is it so hard to adopt?
  Featuring brands like GM, AT&T, Kroger, Bayer, Indeed, Shell highlighting AI personalization in Display, Audio, Video, and CTV for the first time ever
• What if Marketers knew all the Marketing Science?
  aka Settled Knowledge of Marketing Truths
• Quick Insights: State of Personalization
  Never before seen insights
• Agentic AI and what it means to marketing
  
• The CMO Agenda
  New research insights from MMA research lab
• Creative AI Effectiveness Research: Can AI be used to boost Ad Effectiveness even before it runs?
  Never before seen insights
• Movable Middles Growth Framework™ (MMGF™): What if all Targeting to date was wrong?
  New Thinking Proof on Advertising Growth Strategy with potential presenters from Molson/Coors, AT&T, Campbells, Kroger, Discover, Hershey's and others
• Quick Insights: State of Performance research
  

Late Afternoon:

Optional Networking Activities:

• Polo Experience
• Wine Tasting
  Additional activities to be announced
• More to come!