Shepherd Laughlin | MMA Global

Shepherd Laughlin

Shepherd Laughlin
Director, Futures
Kantar

Shepherd Laughlin is Director and Futures Lead, AI with Kantar’s Futures Practice, where he draws on his passion for technology, culture, and the social sciences to help clients think strategically about the future and discover new growth opportunities. At Kantar, he led the development of a human-centered framework for the future of AI, which has been implemented at more than 20 large organizations representing technology, CPG, healthcare, and other industries. Prior to joining Kantar, Shepherd led research at the agency think tank J. Walter Thompson Intelligence. He has spoken at events including CES, SXSW Interactive and Brand Week Istanbul, and has published writing in CNN, Monocle, Creative Review, China Economic Review, and other publications. He holds an MBA from INSEAD, a Master of Science from the London School of Economics, and an AB from Brown University.