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Data, Insights, Outlook 2026 is a quarterly thematic series edition from Marketing + Media Alliance Indonesia that captures the signals shaping …
Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
Marketing measurement has reached an inflection point. After years of investment in analytics tools, platforms, and data infrastructure, the question…
Brand marketing faces increasing pressure to demonstrate ROI. Over the past two years, budgets have shifted toward performance—driven by an increased …
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This is MMA Global's member onboarding guide, covering four main areas of benefits: Events & Education — Access to member-only webinars, on-demand …
The CMO’s Guide to Growth Hacking will explore the multiple levers of marketing where hacking could yield growth for brands and businesses. The re…
Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital l…
Choosing the right AI vendor is one of the most consequential decisions a marketing team can make. This comprehensive evaluation template, developed…
A Practical Roadmap for Marketing Organizations. Generative AI (GenAI) may offer a transformative potential for marketing, but realizing this…
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