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Retail media plays a crucial role across the consumer journey, making it an essential touchpoint for brands to drive both awareness and conversion.…
Marketers know brand builds growth—but until now, proof was elusive. The new Brand as Performance (BaP) whitepaper from MMA Global and TransUnion r…
The MMA SMARTIES Awards is the world’s only global modern marketing awards program honoring innovation, creativity, and success – highlighting the tea…
Performance marketing was once defined by speed and automation. Now, it’s a precision-driven growth strategy that ties marketing investment directly t…
In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the …
Welcome to the State of AI in Marketing in Germany report, an in-depth exploration of how artificial intelligence (AI) is reshaping the ma…
The "State of AI in Marketing 2024" report from MMA Global APAC, in collaboration with Punctuate.Inc provides an in-depth analysis of how businesses…
As generative AI increasingly transforms marketing practices, organizations need robust governance frameworks to harness its potential responsibly.…
The ‘Modern Marketing Reckoner 2024: Winning With AI Highlights’ Document is an extract from the hero MMR report that captures insights and key hig…
Brand Safety & MarTech (BSMT) 2025 Industry Report serves as a pivotal vital guide for marketers and advertisers to navigate the dynamic digital l…
Marketing today has become an experiential learning discipline. It has moved away from books, classrooms and meeting rooms to test & learn sandboxes,…
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