Wednesday, March 6, 2013 - 2:00pm EST
Watch the Webinar:
The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials.
Key Takeaways:
- An overview of the Mobile Coupon Ad Unit Standard Initiative
- How this initiative can boost mobile media spend and effectiveness
- How your company can get involved in field trials
Speakers:
Moderator:
