Smarties

Hi Lloyd,Thank you so much for being such a wonderful partner throughout SMARTIES Unplugged and the Leadership Roundtable.We truly appreciated the opportunity to be part of the conversation and connect with the industry in a meaningful way. Thank you to you and the team for a well-executed event and a seamless experience throughout.
Looking forward to the event report and future opportunities to work together.

Good morning Lloyd, congratulations on a great event and thank you for being a great host. Really appreciate it. Have a good weekend.

Can a regular commute become a media moment for brands? Uber Advertising surely thinks so.

The newly launched mobility platform in India believes that where consumers are going can matter as much as who they are. However, when does contextual relevance step into the realm of intrusive targeting?

During a fireside chat at MMA India SMARTIES Unplugged 2026, Uber Advertising’s head, Arpit Tyagi, discussed the promise of reaching consumers at the right moment, and the responsibility to ensure advertising doesn’t compromise the ride. Read more on Campaign India.

https://lnkd.in/dQnQvQwV

#Uber #Marketing #Advertising #MediaPlanning #AdTech #ConsumerBehaviour #MMAIndia

Is reach enough, or should marketers be measuring attention too?
The Beyond Reach report by Publicis Media India and MMA India reveals that 81% of marketers prioritise reach, while 92% cite standardised attention measurement as a key challenge.

Lalatendu Das, CEO, Publicis Media South Asia: “Reach will remain fundamental to any media strategy, but scale alone does not tell us whether an exposure has the quality or opportunity to drive an outcome.”

Moneka Khurana, MD & BOD, MMA India: “It doesn't replace reach. It qualifies it.”

#AdTechToday #MediaPlanning #Advertising #AttentionMeasurement

81% of Indian marketers prioritise reach, but only 17% prioritise attention quality, finds the Beyond Reach report

Reach remains central to media planning, but Publicis Media India and MMA India’s ‘Beyond Reach’ report reveals a gap between intent and practice: 86% of marketers would likely reallocate budgets if robust attention evidence showed stronger brand-memory outcomes, while 92% cite a lack of reliable or standardised attention measurement as a major barrier.

Read more: https://lnkd.in/dTZt6xne

Lalatendu Das | Moneka Khurana

For more updates, follow our WhatsApp channel: https://lnkd.in/dQCWAQMR

#BeyondReach #PublicisMedia #MMAIndia #AttentionMeasurement #MediaEffectiveness #BrandMemory #MarketingAnalytics #AdvertisingIndustry #MediaStrategy #MarketingInnovation

Connecting brand building to actual business results has always been tough—until now. Proud to contribute to our new report with MMA India, WPP Media and Amazon Ads

“From Fragmentation to One View: A Marketer’s Playbook for Full-Funnel Growth”
Based on a survey of 126 advertising leaders, here is what you'll find:
Clear Results: How to link top-of-mind brand awareness and directly influence sales.
Connected Journeys: How to track ad performance across every buyer touch point.
Smarter Growth: How to break down data walls and spend budgets more efficiently.

#Marketing #Advertising #DigitalMarketing #ecommerce #FullFunnelMarketing #RetailMedia #MarketingEffectiveness #AdTech #CMO

Can a regular commute become a media moment for brands? Uber Advertising surely thinks so.

The newly launched mobility platform in India believes that where consumers are going can matter as much as who they are. However, when does contextual relevance step into the realm of intrusive targeting?

During a fireside chat at MMA India SMARTIES Unplugged 2026, Uber Advertising’s head, Arpit Tyagi, discussed the promise of reaching consumers at the right moment, and the responsibility to ensure advertising doesn’t compromise the ride. Read more on Campaign India.

https://lnkd.in/dQnQvQwV

#Uber #Marketing #Advertising #MediaPlanning #AdTech #ConsumerBehaviour #MMAIndia

Is reach enough, or should marketers be measuring attention too?
The Beyond Reach report by Publicis Media India and MMA India reveals that 81% of marketers prioritise reach, while 92% cite standardised attention measurement as a key challenge.

Lalatendu Das, CEO, Publicis Media South Asia: “Reach will remain fundamental to any media strategy, but scale alone does not tell us whether an exposure has the quality or opportunity to drive an outcome.”

Moneka Khurana, MD & BOD, MMA India: “It doesn't replace reach. It qualifies it.”

#AdTechToday #MediaPlanning #Advertising #AttentionMeasurement

81% of Indian marketers prioritise reach, but only 17% prioritise attention quality, finds the Beyond Reach report

Reach remains central to media planning, but Publicis Media India and MMA India’s ‘Beyond Reach’ report reveals a gap between intent and practice: 86% of marketers would likely reallocate budgets if robust attention evidence showed stronger brand-memory outcomes, while 92% cite a lack of reliable or standardised attention measurement as a major barrier.

Read more: https://lnkd.in/dTZt6xne

Lalatendu Das | Moneka Khurana

For more updates, follow our WhatsApp channel: https://lnkd.in/dQCWAQMR

#BeyondReach #PublicisMedia #MMAIndia #AttentionMeasurement #MediaEffectiveness #BrandMemory #MarketingAnalytics #AdvertisingIndustry #MediaStrategy #MarketingInnovation

Connecting brand building to actual business results has always been tough—until now. Proud to contribute to our new report with MMA India, WPP Media and Amazon Ads

“From Fragmentation to One View: A Marketer’s Playbook for Full-Funnel Growth”
Based on a survey of 126 advertising leaders, here is what you'll find:
Clear Results: How to link top-of-mind brand awareness and directly influence sales.
Connected Journeys: How to track ad performance across every buyer touch point.
Smarter Growth: How to break down data walls and spend budgets more efficiently.

#Marketing #Advertising #DigitalMarketing #ecommerce #FullFunnelMarketing #RetailMedia #MarketingEffectiveness #AdTech #CMO