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AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data

Most consumers are not aware of Apple’s new privacy changes and are not likely to opt-in to share data

News Type: 
MMA Press Release

2020 Survey on IDFA Marketer Readiness

Released: 
Mart, 2021
Region: 
Küresel

Personal Data, Privacy & Smartphones: The Cautious Consumer

In June of 2020, Apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track.

Read the Press Release: 
AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data
Released: 
Mart, 2021
Region: 
Küresel

Outcome Based Marketing 2.0 - Full Webinar Transcript

Released: 
Mart, 2021
Region: 
Küresel

2021 Perceptions on IDFA Insights from a consumer perspective

Released: 
Mart, 2021
File Size: 
2.1 MB
Region: 
Küresel

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