Küresel | Page 199 | MMA / Marketing + Media Alliance

Küresel

Nikhil Kumar
Chief Growth & Marketing Officer (India & Emerging Markets)
Affle
“

Testimonial Received for SMARTIES India 2022

MMA Smarties has been one of the most bespoke, decorated & celebrated events within the digital & media landscape. 2022 Smarties was no different, the team yet again this year brought the glamour, the audience & a star-studded night which built memories for many brands/agencies/platforms to cherish for years. Personally, for me, it was extra special as MediaSmart was clearly the most awarded platform of the year alongside Affle being the Tech Enabler of the Year - 4th time in a row. The meritocracy of this event is highlighted by the stalwarts of the MMA board council & also the quality of the screening jury. Congratulations team MMA APAC on another fantastic night, onwards to 2023. Cheers 

”
Avatar
“

Testimonial Received for SMARTIES India 2022

MMA SMARTIES is a celebration of the creativity and innovation that goes into all things advertising and marketing. Rephrase.ai is proud to be nominated - to have won is a milestone for us. Right from bringing together an esteemed jury to having an insightful nomination process, the entire process was so put together. To top it all, the awards night was a celebration, with such a curated audience. The eye for detail from the organizing team throughout the process has been inspiring to watch and therefore an honour to be awarded.

 

”
Marka İnşası

State of CDO Benchmark Survey

The State of CDO Benchmark Survey is a statistical consolidation of The Evolving Role of the Chief Digital Officer & CDO Perspectives 2022.

Key findings include:

CDO vision is tied to business performance

  • 68% think that their main task is to improve business performance, not just to disrupt and drive change.
  • Top line growth and margin efficiency are the by far their main measurable goals.

Although there is usually a mandate from CEO, overlaps with other C roles may exist

Released: 
Aralık, 2022
Education Section: 
Benchmark Studies, Research
Region: 
Küresel

ArabyAds acquires leading global influencer marketing platform indaHash to accelerate its global expansion plans

  •  The acquisition will enable ArabyAds to expand its global footprint and accelerate technological advancements.
News Type: 
Member Press Release
Event

Global Celebration of Talent

Join us April 17-19 in Miami Beach, FL

SMARTIES Awards Submission Webinar

November 9th
 add to calendar
Advertising and the Present Moment

Advertising and the Present Moment

According to a recent survey, more than 60 percent of CEOs globally say that they expect a recession in their primary region of operations before the end of 2023 or earlier. As speculations about economic recession continue to gain steam, marketers may once again be confronted with the classic dilemma of whether to cut marketing and advertising spend or not.

In this document, we summarize some of the industry’s best thinking in terms of advertising in times of crisis, and we try to answer the key questions that block efficient marketing decision-making right now.

Released: 
Haziran, 2022
File Size: 
733 KB
Education Section: 
Perspectives
Region: 
Küresel

Sayfalar