APAC | Page 31 | MMA / Marketing + Media Alliance

APAC

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Oct 9, 2026 | Taj Land's End Mumbai

This report explores the evolving landscape of Matcha conversations on Vietnamese social media in 2025, where trends, user behaviors, and brand activity reveal both momentum and limitations. With nearly 3.8 million social mentions across multiple platforms within 2 years, matcha has become a daily topic driven largely by users and  online communities rather than brand-led initiatives.

Released: 
Kasım, 2025
Region: 
October 29th, 2026 / Ho Chi Minh City
Aug 11, 2026 | Ho Chi Minh City
June 10-11, 2026 | Ho Chi Minh City
POWERING GROWTH | April 14th, 2026 | Jakarta, Indonesia
Oct 9, 2026 | Taj Lands End, Mumbai
December 3, 2026 | IDN Media HQ, Jakarta, Indonesia

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In today’s crowded digital ecosystem, attention is the most valuable currency. Consumers encounter countless messages every day, yet only a fraction truly capture focus, drive engagement, and leave a lasting impression. For marketers, the challenge remains: how do we know whether our creative will perform before it goes live?

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