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comScore announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in India with the introduction of data from its recently launched mobile consumer panel. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in India to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

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comScore announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

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comScore and CTR Market Research announced major upgrades to comScore MMX Multi-Platform and Mobile Metrix in China with the introduction of mobile consumer panel data powered by CTR. The introduction of Android smartphone panel data for application reporting expands comScore’s measurement of mobile audiences in China to enable more robust reporting of visitation, engagement and demographics.

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comScore is today excited to announce the launch of new multi-platform measurement and enhanced mobile measurement in Indonesia, with the introduction of data from its recently launched mobile consumer panel.

The offerings expand comScore’s measurement of mobile audiences in Indonesia to enable more robust reporting of visitation, engagement and demographics.

This development follows comScore’s appointment as the Online Audience Measurement Partner in Indonesia by the Indonesian Digital Measurement Consortium (IDMC) and Bekraf.

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Majority of Tablet Users Watch Video on their Device, 1 in Every 4 Viewers Pay to Watch

comScore Previews Findings from TabLens™, its Forthcoming Syndicated Tablet Measurement Service

 

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