Federico Hirtz | MMA / Marketing + Media Alliance

Federico Hirtz

Country Manager
NotCo

18-year career in top global consumer goods companies in Latin America in different leadership roles at Notco, PepsiCo and Procter & Gamble. Since 2022, leading the startup of NotCo Mexico as General Director (Foodtech #1 company), #1 market in Latin America.

Held general management roles at PepsiCo in South Cone (UY & PY Cluster) and as Sales Director in both Pepsico and Procter & Gamble.

I also worked as a fellow teacher at Buenos Aires University and economic/environment development in Fundación Pensar (#1 think tank in Argentina).