Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - India 2022

Rank Advertiser Region Points
1 Unilever India 422.0
2 Mondelēz International India 184.8
3 Alphabet India 128.3
4 Aditya Birla Group India 92.6
5 Amazon India 72.0
6 L'Oréal India 64.6
7 Swiggy India 61.2
8 The Walt Disney Company India 58.2
9 Upstox India 54.4
10 Lotus Herbals India 49.1
11 Bharti Airtel India 44.4
12 ITC Limited India 40.4
13 Titan Company India 20.2
14 Tata Group India 17.1
15 Yum! Brands India 16.9
16 Kimberly-Clark India 16.5
17 Fossil India 8.4
18 The Coca-Cola Company India 4.4