Overview | MMA / Marketing + Media Alliance

Business Impact Index

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Top Advertisers - China 2023

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Rank Advertiser Region Points
1 Unilever China 247.8
2 Master Kong China 136.7
3 PepsiCo China 85.7
3 Yum! Brands China 85.7
5 GSK China 77.1
6 LVMH China 67.9
7 Yili Group China 57.5
8 Mondelēz International China 51.4
9 Tencent China 42.8
10 PVH China 35.7
11 BP China 34.5
12 Baidu China 34.3
12 fiture China 34.3
12 J&J China 34.3
12 vivo China 34.3
16 KIRKBI China 26.4
17 adidas China 25.7
17 Government of China China 25.7
17 HEYTEA China 25.7
17 Jahwa China 25.7
17 moody China 25.7
17 Oppo China 25.7
17 Philips China 25.7
17 Shell China 25.7
17 Sony China 25.7
17 The a2 Milk Company China 25.7
17 Victoria's Secret China 25.7
28 Qualcomm China 18.9
29 Ant Group China 17.1
29 Bioderma China 17.1
29 Carlsberg Group China 17.1
29 China Resources Snow Breweries China 17.1
29 Dell Technologies China 17.1
29 Fila China 17.1
29 Geely China 17.1
29 Haleon China 17.1
29 Huaxizi China 17.1
29 Nayuki China 17.1
29 New Balance China 17.1
29 Procter & Gamble China 17.1
29 The Coca-Cola Company China 17.1
42 BIGO Technology China 8.6
42 Burberry China 8.6
42 Chi Forest China 8.6
42 Dicos China 8.6
42 ExxonMobil China 8.6
42 F&F China 8.6
42 Kering China 8.6
42 Nongfu Spring China 8.6
42 Swatch Group China 8.6
51 L'Occitane China 5.0