MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Advertisers China 2023

Unilever

Overall rank

#1

Points

247.8

Awards won

12

Finalists

0

Region
China
Best in Show 0
Gold 2
Silver 5
Bronze 5
Finalist 0

Campaigns and Awards 2023

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles Clear Unilever Mindshare China (Mainland) Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) Smarties China Silver, Bronze
Dirt For Good (China) OMO Unilever Mindshare China (Mainland) Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch Smarties China Silver, Bronze
Remedy Recipes Unilever Food Solutions / Knorr Unilever Dentsu Creative China (Mainland) Lead Generation/ Direct Response / Conversion / Promotion, Creative/ Innovation Based on Specific Media platforms Smarties China Gold (2)
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles Clear Unilever SMT China (Mainland) Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) Smarties China Silver, Bronze
Clear x Su Yiming’s “Fearless 1980” Digital Collectibles Clear Unilever GroupM Circle China (Mainland) Live E-commerce, Entertainment Marketing Creative(Entertainment / Sports / Stars etc.) Smarties China Silver, Bronze
Dirt For Good (China) OMO Unilever UNITE China (Mainland) Sustainable marketing, Brand Awareness/Experience Improvement/Product or Service Launch Smarties China Silver, Bronze