Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
In partnership with:
Business Impact Index
Top Creative Agencies
Top 10 ranking
Points by company
Full results
| Rank | Creative Agency | Location | Region | Points |
|---|---|---|---|---|
| 1 | Ogilvy | Ho Chi Minh City | Vietnam | 304.1 |
| 2 | Publicis | Ho Chi Minh City | Vietnam | 174.2 |
| 3 | Leo Burnett | Ho Chi Minh City | Vietnam | 114.2 |
| 4 | Ki Saigon | Ho Chi Minh City | Vietnam | 107.7 |
| 5 | Dentsu Creative | Ho Chi Minh City | Vietnam | 69.9 |
| 6 | Cheil | Ho Chi Minh City | Vietnam | 52.1 |
| 7 | Phibious | Ho Chi Minh City | Vietnam | 39.7 |
| 8 | Purpose.Ant | Ho Chi Minh City | Vietnam | 38.6 |
| 9 | MullenLowe Mishra | Ho Chi Minh City | Vietnam | 28.1 |
| 10 | Carnival | Ho Chi Minh City | Vietnam | 27.7 |
| 11 | Saatchi & Saatchi | Ho Chi Minh City | Vietnam | 24.9 |
| 12 | 9SOUL | Ho Chi Minh City | Vietnam | 4.4 |
| 13 | Dentsu Redstar | Ho Chi Minh City | Vietnam | 4.0 |
| 13 | Nomades | Ho Chi Minh City | Vietnam | 4.0 |