Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
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Top Brands - Indonesia 2024
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| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Oreo | Food | Indonesia | 125.9 |
| 2 | BCA Digital | Financial Services | Indonesia | 80.5 |
| 2 | Wardah | Toiletries & Cosmetics | Indonesia | 80.5 |
| 4 | PT Sasa Inti | Food | Indonesia | 68.4 |
| 4 | Rexona | Toiletries & Cosmetics | Indonesia | 68.4 |
| 6 | McDonald's | Retail | Indonesia | 60.8 |
| 7 | Vaseline | Toiletries & Cosmetics | Indonesia | 59.9 |
| 8 | Pocari Sweat | Soft Drinks | Indonesia | 52.3 |
| 9 | Nivea | Toiletries & Cosmetics | Indonesia | 44.3 |
| 10 | Bear Brand | Soft Drinks | Indonesia | 40.3 |
| 10 | Enfamil | Food | Indonesia | 40.3 |
| 12 | Dove | Toiletries & Cosmetics | Indonesia | 32.2 |
| 12 | Sunlight | Household & Domestic | Indonesia | 32.2 |
| 14 | Godrej | Business & Industrial | Indonesia | 28.2 |
| 14 | Pocky | Food | Indonesia | 28.2 |
| 14 | Ultrajaya | Food | Indonesia | 28.2 |
| 17 | TikTok | Media & Publishing | Indonesia | 28.1 |
| 18 | Teh Botol | Soft Drinks | Indonesia | 25.0 |
| 19 | AXE | Toiletries & Cosmetics | Indonesia | 24.2 |
| 19 | Biznet | Telecoms & Utilities | Indonesia | 24.2 |
| 19 | Cap Panda | Soft Drinks | Indonesia | 24.2 |
| 19 | Chitato | Food | Indonesia | 24.2 |
| 19 | Hansaplast | Toiletries & Cosmetics | Indonesia | 24.2 |
| 19 | Kahf | Toiletries & Cosmetics | Indonesia | 24.2 |
| 19 | MD Entertainment | Media & Publishing | Indonesia | 24.2 |
| 19 | Multi Bintang | Alcoholic Drinks | Indonesia | 24.2 |
| 19 | Pantene | Toiletries & Cosmetics | Indonesia | 24.2 |
| 19 | TRESemme | Toiletries & Cosmetics | Indonesia | 24.2 |
| 29 | Pepsodent | Toiletries & Cosmetics | Indonesia | 21.1 |
| 30 | Allo Bank | Financial Services | Indonesia | 20.1 |
| 30 | Pristine8.6+ | Soft Drinks | Indonesia | 20.1 |
| 32 | Ministry of Tourism Indonesia | Transport & Tourism | Indonesia | 16.9 |
| 33 | Aqua | Soft Drinks | Indonesia | 16.1 |
| 33 | Bank Jago | Financial Services | Indonesia | 16.1 |
| 33 | Bliblimart | Retail | Indonesia | 16.1 |
| 33 | Closeup | Toiletries & Cosmetics | Indonesia | 16.1 |
| 33 | Head & Shoulders | Toiletries & Cosmetics | Indonesia | 16.1 |
| 33 | LACTOGROW | Food | Indonesia | 16.1 |
| 33 | Make Over | Toiletries & Cosmetics | Indonesia | 16.1 |
| 33 | MILO | Soft Drinks | Indonesia | 16.1 |
| 33 | Ooredoo | Telecoms & Utilities | Indonesia | 16.1 |
| 33 | PT Genero Pharmaceuticals | Pharma & Healthcare | Indonesia | 16.1 |
| 33 | Red Bell | Food | Indonesia | 16.1 |
| 44 | Bango | Food | Indonesia | 12.1 |
| 44 | Dilan | Food | Indonesia | 12.1 |
| 44 | Frisian Flag | Soft Drinks | Indonesia | 12.1 |
| 44 | Technology & Electronics | Indonesia | 12.1 | |
| 44 | PZ Cussons | Toiletries & Cosmetics | Indonesia | 12.1 |
| 44 | Wyeth Nutrition | Food | Indonesia | 12.1 |
| 50 | Amstel | Alcoholic Drinks | Indonesia | 10.0 |
| 51 | Amar Bank | Financial Services | Indonesia | 8.1 |
| 51 | Bank Saqu | Financial Services | Indonesia | 8.1 |
| 51 | Bluebird | Transport & Tourism | Indonesia | 8.1 |
| 51 | Clear | Toiletries & Cosmetics | Indonesia | 8.1 |
| 51 | Darya Varia | Pharma & Healthcare | Indonesia | 8.1 |
| 51 | DBS Bank | Financial Services | Indonesia | 8.1 |
| 51 | EIGER Adventure | Retail | Indonesia | 8.1 |
| 51 | Ellips | Toiletries & Cosmetics | Indonesia | 8.1 |
| 51 | Grab | Retail | Indonesia | 8.1 |
| 51 | Indomie | Food | Indonesia | 8.1 |
| 51 | Molto | Food | Indonesia | 8.1 |
| 51 | Pop Mie | Food | Indonesia | 8.1 |
| 51 | Rinso | Household & Domestic | Indonesia | 8.1 |
| 64 | Checkers | Retail | Indonesia | 5.0 |
| 64 | Garnier | Toiletries & Cosmetics | Indonesia | 5.0 |
| 64 | Kia | Automotive | Indonesia | 5.0 |
| 64 | OMG | Toiletries & Cosmetics | Indonesia | 5.0 |
| 64 | Vim | Toiletries & Cosmetics | Indonesia | 5.0 |
| 69 | AIA | Financial Services | Indonesia | 4.0 |
| 69 | Autan | Pharma & Healthcare | Indonesia | 4.0 |
| 69 | Axis Bank | Financial Services | Indonesia | 4.0 |
| 69 | Bank Mandiri | Financial Services | Indonesia | 4.0 |
| 69 | Betadine | Pharma & Healthcare | Indonesia | 4.0 |
| 69 | Bioré | Toiletries & Cosmetics | Indonesia | 4.0 |
| 69 | DKT Indonesia | Non-profit, public sector & education | Indonesia | 4.0 |
| 69 | ERHA | Toiletries & Cosmetics | Indonesia | 4.0 |
| 69 | Gudang Garam | Nicotine | Indonesia | 4.0 |
| 69 | Hewlett Packard Enterprise | Technology & Electronics | Indonesia | 4.0 |
| 69 | Lifebuoy | Pharma & Healthcare | Indonesia | 4.0 |
| 69 | OCBC Indonesia | Financial Services | Indonesia | 4.0 |
| 69 | PediaSure | Soft Drinks | Indonesia | 4.0 |
| 69 | Pond's | Toiletries & Cosmetics | Indonesia | 4.0 |
| 69 | Singapore Airlines | Transport & Tourism | Indonesia | 4.0 |
| 69 | Spotify | Media & Publishing | Indonesia | 4.0 |
| 69 | Starbucks | Retail | Indonesia | 4.0 |
| 69 | Telkomsel | Telecoms & Utilities | Indonesia | 4.0 |
| 69 | UNIQLO | Retail | Indonesia | 4.0 |
| 69 | Versuni | Technology & Electronics | Indonesia | 4.0 |
| 69 | Wipol | Household & Domestic | Indonesia | 4.0 |