Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Mercado Libre | Retail | Hispanic LATAM | 88.6 |
| 2 | O Boticario | Toiletries & Cosmetics | Hispanic LATAM | 80.5 |
| 3 | Movistar | Telecoms & Utilities | Hispanic LATAM | 64.7 |
| 3 | YPF | Business & Industrial | Hispanic LATAM | 64.7 |
| 5 | Heineken | Alcoholic Drinks | Hispanic LATAM | 60.4 |
| 6 | KitKat | Food | Hispanic LATAM | 58.1 |
| 7 | PepsiCo | Food | Hispanic LATAM | 56.7 |
| 8 | adidas | Clothing & Accessories | Hispanic LATAM | 56.6 |
| 9 | Oreo | Food | Hispanic LATAM | 52.6 |
| 10 | Vult | Toiletries & Cosmetics | Hispanic LATAM | 48.3 |
| 11 | World of Warcraft | Technology & Electronics | Hispanic LATAM | 44.4 |
| 12 | Itau | Financial Services | Hispanic LATAM | 44.3 |
| 12 | Rexona | Toiletries & Cosmetics | Hispanic LATAM | 44.3 |
| 14 | ASDRA | Non-profit, public sector & education | Hispanic LATAM | 40.5 |
| 14 | Beldent | Food | Hispanic LATAM | 40.5 |
| 14 | Enterogermina | Pharma & Healthcare | Hispanic LATAM | 40.5 |
| 17 | BIS | Food | Hispanic LATAM | 40.3 |
| 17 | Cif | Household & Domestic | Hispanic LATAM | 40.3 |
| 17 | Closeup | Toiletries & Cosmetics | Hispanic LATAM | 40.3 |
| 17 | Johnnie Walker | Alcoholic Drinks | Hispanic LATAM | 40.3 |
| 17 | Lay's | Food | Hispanic LATAM | 40.3 |
| 17 | Mães da Sé | Non-profit, public sector & education | Hispanic LATAM | 40.3 |
| 17 | Quem Disse, Berenice? | Retail | Hispanic LATAM | 40.3 |
| 17 | Seda | Toiletries & Cosmetics | Hispanic LATAM | 40.3 |
| 25 | Shell | Automotive | Hispanic LATAM | 36.4 |
| 26 | Purina | Household & Domestic | Hispanic LATAM | 36.2 |
| 27 | Fratelli Branca | Alcoholic Drinks | Hispanic LATAM | 32.4 |
| 27 | YOY | Financial Services | Hispanic LATAM | 32.4 |
| 29 | Fiat | Automotive | Hispanic LATAM | 32.2 |
| 29 | Receitas Nestlé | Food | Hispanic LATAM | 32.2 |
| 31 | H2Oh! | Soft Drinks | Hispanic LATAM | 24.3 |
| 31 | MODO | Financial Services | Hispanic LATAM | 24.3 |
| 31 | Visa | Financial Services | Hispanic LATAM | 24.3 |
| 34 | Sadia | Food | Hispanic LATAM | 24.2 |
| 35 | Absolut | Alcoholic Drinks | Hispanic LATAM | 20.1 |
| 35 | Clear | Toiletries & Cosmetics | Hispanic LATAM | 20.1 |
| 35 | Lacta | Food | Hispanic LATAM | 20.1 |
| 35 | Nestle | Food | Hispanic LATAM | 20.1 |
| 35 | Vicks | Pharma & Healthcare | Hispanic LATAM | 20.1 |
| 40 | BONAFONT | Soft Drinks | Hispanic LATAM | 16.2 |
| 40 | Cerveceria y Malteria Quilmes | Alcoholic Drinks | Hispanic LATAM | 16.2 |
| 40 | Dove | Toiletries & Cosmetics | Hispanic LATAM | 16.2 |
| 43 | Dorflex | Pharma & Healthcare | Hispanic LATAM | 16.1 |
| 43 | Neutrogena | Toiletries & Cosmetics | Hispanic LATAM | 16.1 |
| 43 | Tupi | Automotive | Hispanic LATAM | 16.1 |
| 43 | Veja | Household & Domestic | Hispanic LATAM | 16.1 |
| 47 | Brasilprev | Financial Services | Hispanic LATAM | 12.1 |
| 47 | Bubbaloo | Food | Hispanic LATAM | 12.1 |
| 47 | Eskibon | Food | Hispanic LATAM | 12.1 |
| 47 | HSBC | Financial Services | Hispanic LATAM | 12.1 |
| 47 | Netflix | Media & Publishing | Hispanic LATAM | 12.1 |
| 47 | OMO | Household & Domestic | Hispanic LATAM | 12.1 |
| 53 | Devassa | Alcoholic Drinks | Hispanic LATAM | 9.0 |
| 54 | Bauducco | Food | Hispanic LATAM | 8.1 |
| 54 | Carefree | Toiletries & Cosmetics | Hispanic LATAM | 8.1 |
| 54 | GSK | Pharma & Healthcare | Hispanic LATAM | 8.1 |
| 54 | ICBC Mall | Retail | Hispanic LATAM | 8.1 |
| 54 | Marias Gamesa | Food | Hispanic LATAM | 8.1 |
| 54 | Milka | Food | Hispanic LATAM | 8.1 |
| 54 | Nike | Clothing & Accessories | Hispanic LATAM | 8.1 |
| 54 | OFF! | Household & Domestic | Hispanic LATAM | 8.1 |
| 54 | Snickers | Food | Hispanic LATAM | 8.1 |
| 54 | TaDa Delivery | Retail | Hispanic LATAM | 8.1 |
| 64 | Ninho | Soft Drinks | Hispanic LATAM | 5.0 |
| 65 | Amstel | Alcoholic Drinks | Hispanic LATAM | 4.0 |
| 65 | Ballantine's | Alcoholic Drinks | Hispanic LATAM | 4.0 |
| 65 | Bom Ar | Household & Domestic | Hispanic LATAM | 4.0 |
| 65 | Bradesco Seguros | Financial Services | Hispanic LATAM | 4.0 |
| 65 | Burger King | Retail | Hispanic LATAM | 4.0 |
| 65 | Carmed | Toiletries & Cosmetics | Hispanic LATAM | 4.0 |
| 65 | Cheetos | Food | Hispanic LATAM | 4.0 |
| 65 | Chevrolet | Automotive | Hispanic LATAM | 4.0 |
| 65 | Cindor | Soft Drinks | Hispanic LATAM | 4.0 |
| 65 | Citroën | Automotive | Hispanic LATAM | 4.0 |
| 65 | Club Social | Food | Hispanic LATAM | 4.0 |
| 65 | Comfort | Household & Domestic | Hispanic LATAM | 4.0 |
| 65 | Doritos | Food | Hispanic LATAM | 4.0 |
| 65 | Dulcolax | Pharma & Healthcare | Hispanic LATAM | 4.0 |
| 65 | Elma Chips | Food | Hispanic LATAM | 4.0 |
| 65 | Fernet-Branca | Alcoholic Drinks | Hispanic LATAM | 4.0 |
| 65 | Gatorade | Soft Drinks | Hispanic LATAM | 4.0 |
| 65 | Hellmann's | Food | Hispanic LATAM | 4.0 |
| 65 | Hospital Israelita Albert Einstein | Pharma & Healthcare | Hispanic LATAM | 4.0 |
| 65 | Instituto Mulher em Construção | Non-profit, public sector & education | Hispanic LATAM | 4.0 |
| 65 | JEEP | Automotive | Hispanic LATAM | 4.0 |
| 65 | Kopenhagen | Food | Hispanic LATAM | 4.0 |
| 65 | Kotex | Pharma & Healthcare | Hispanic LATAM | 4.0 |
| 65 | La Serenísima Clásico | Food | Hispanic LATAM | 4.0 |
| 65 | Listerine | Toiletries & Cosmetics | Hispanic LATAM | 4.0 |
| 65 | Maybelline | Toiletries & Cosmetics | Hispanic LATAM | 4.0 |
| 65 | Mercado Pago | Financial Services | Hispanic LATAM | 4.0 |
| 65 | Nestlé Aveia | Food | Hispanic LATAM | 4.0 |
| 65 | Pepsi | Soft Drinks | Hispanic LATAM | 4.0 |
| 65 | SBP | Household & Domestic | Hispanic LATAM | 4.0 |
| 65 | Sinuberase | Pharma & Healthcare | Hispanic LATAM | 4.0 |
| 65 | Toddynho | Soft Drinks | Hispanic LATAM | 4.0 |
| 65 | Trident | Food | Hispanic LATAM | 4.0 |
| 65 | Tuenti | Telecoms & Utilities | Hispanic LATAM | 4.0 |