Overview | MMA / Marketing + Media Alliance

Business Impact Index

The MMA SMARTIES Business Impact Index is the first and only global mobile marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and technology enablers driving significant business impact through modern marketing. (In partnership with WARC).

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.

In partnership with:

Warc

Business Impact Index

Top Brands

Hispanic LATAM 2024

Top 10 ranking

Points by company

Full results

Rank Brand Industry Region Points
1 Mercado Libre Retail Hispanic LATAM 88.6
2 O Boticario Toiletries & Cosmetics Hispanic LATAM 80.5
3 Movistar Telecoms & Utilities Hispanic LATAM 64.7
3 YPF Business & Industrial Hispanic LATAM 64.7
5 Heineken Alcoholic Drinks Hispanic LATAM 60.4
6 KitKat Food Hispanic LATAM 58.1
7 PepsiCo Food Hispanic LATAM 56.7
8 adidas Clothing & Accessories Hispanic LATAM 56.6
9 Oreo Food Hispanic LATAM 52.6
10 Vult Toiletries & Cosmetics Hispanic LATAM 48.3
11 World of Warcraft Technology & Electronics Hispanic LATAM 44.4
12 Itau Financial Services Hispanic LATAM 44.3
12 Rexona Toiletries & Cosmetics Hispanic LATAM 44.3
14 ASDRA Non-profit, public sector & education Hispanic LATAM 40.5
14 Beldent Food Hispanic LATAM 40.5
14 Enterogermina Pharma & Healthcare Hispanic LATAM 40.5
17 BIS Food Hispanic LATAM 40.3
17 Cif Household & Domestic Hispanic LATAM 40.3
17 Closeup Toiletries & Cosmetics Hispanic LATAM 40.3
17 Johnnie Walker Alcoholic Drinks Hispanic LATAM 40.3
17 Lay's Food Hispanic LATAM 40.3
17 Mães da Sé Non-profit, public sector & education Hispanic LATAM 40.3
17 Quem Disse, Berenice? Retail Hispanic LATAM 40.3
17 Seda Toiletries & Cosmetics Hispanic LATAM 40.3
25 Shell Automotive Hispanic LATAM 36.4
26 Purina Household & Domestic Hispanic LATAM 36.2
27 Fratelli Branca Alcoholic Drinks Hispanic LATAM 32.4
27 YOY Financial Services Hispanic LATAM 32.4
29 Fiat Automotive Hispanic LATAM 32.2
29 Receitas Nestlé Food Hispanic LATAM 32.2
31 H2Oh! Soft Drinks Hispanic LATAM 24.3
31 MODO Financial Services Hispanic LATAM 24.3
31 Visa Financial Services Hispanic LATAM 24.3
34 Sadia Food Hispanic LATAM 24.2
35 Absolut Alcoholic Drinks Hispanic LATAM 20.1
35 Clear Toiletries & Cosmetics Hispanic LATAM 20.1
35 Lacta Food Hispanic LATAM 20.1
35 Nestle Food Hispanic LATAM 20.1
35 Vicks Pharma & Healthcare Hispanic LATAM 20.1
40 BONAFONT Soft Drinks Hispanic LATAM 16.2
40 Cerveceria y Malteria Quilmes Alcoholic Drinks Hispanic LATAM 16.2
40 Dove Toiletries & Cosmetics Hispanic LATAM 16.2
43 Dorflex Pharma & Healthcare Hispanic LATAM 16.1
43 Neutrogena Toiletries & Cosmetics Hispanic LATAM 16.1
43 Tupi Automotive Hispanic LATAM 16.1
43 Veja Household & Domestic Hispanic LATAM 16.1
47 Brasilprev Financial Services Hispanic LATAM 12.1
47 Bubbaloo Food Hispanic LATAM 12.1
47 Eskibon Food Hispanic LATAM 12.1
47 HSBC Financial Services Hispanic LATAM 12.1
47 Netflix Media & Publishing Hispanic LATAM 12.1
47 OMO Household & Domestic Hispanic LATAM 12.1
53 Devassa Alcoholic Drinks Hispanic LATAM 9.0
54 Bauducco Food Hispanic LATAM 8.1
54 Carefree Toiletries & Cosmetics Hispanic LATAM 8.1
54 GSK Pharma & Healthcare Hispanic LATAM 8.1
54 ICBC Mall Retail Hispanic LATAM 8.1
54 Marias Gamesa Food Hispanic LATAM 8.1
54 Milka Food Hispanic LATAM 8.1
54 Nike Clothing & Accessories Hispanic LATAM 8.1
54 OFF! Household & Domestic Hispanic LATAM 8.1
54 Snickers Food Hispanic LATAM 8.1
54 TaDa Delivery Retail Hispanic LATAM 8.1
64 Ninho Soft Drinks Hispanic LATAM 5.0
65 Amstel Alcoholic Drinks Hispanic LATAM 4.0
65 Ballantine's Alcoholic Drinks Hispanic LATAM 4.0
65 Bom Ar Household & Domestic Hispanic LATAM 4.0
65 Bradesco Seguros Financial Services Hispanic LATAM 4.0
65 Burger King Retail Hispanic LATAM 4.0
65 Carmed Toiletries & Cosmetics Hispanic LATAM 4.0
65 Cheetos Food Hispanic LATAM 4.0
65 Chevrolet Automotive Hispanic LATAM 4.0
65 Cindor Soft Drinks Hispanic LATAM 4.0
65 Citroën Automotive Hispanic LATAM 4.0
65 Club Social Food Hispanic LATAM 4.0
65 Comfort Household & Domestic Hispanic LATAM 4.0
65 Doritos Food Hispanic LATAM 4.0
65 Dulcolax Pharma & Healthcare Hispanic LATAM 4.0
65 Elma Chips Food Hispanic LATAM 4.0
65 Fernet-Branca Alcoholic Drinks Hispanic LATAM 4.0
65 Gatorade Soft Drinks Hispanic LATAM 4.0
65 Hellmann's Food Hispanic LATAM 4.0
65 Hospital Israelita Albert Einstein Pharma & Healthcare Hispanic LATAM 4.0
65 Instituto Mulher em Construção Non-profit, public sector & education Hispanic LATAM 4.0
65 JEEP Automotive Hispanic LATAM 4.0
65 Kopenhagen Food Hispanic LATAM 4.0
65 Kotex Pharma & Healthcare Hispanic LATAM 4.0
65 La Serenísima Clásico Food Hispanic LATAM 4.0
65 Listerine Toiletries & Cosmetics Hispanic LATAM 4.0
65 Maybelline Toiletries & Cosmetics Hispanic LATAM 4.0
65 Mercado Pago Financial Services Hispanic LATAM 4.0
65 Nestlé Aveia Food Hispanic LATAM 4.0
65 Pepsi Soft Drinks Hispanic LATAM 4.0
65 SBP Household & Domestic Hispanic LATAM 4.0
65 Sinuberase Pharma & Healthcare Hispanic LATAM 4.0
65 Toddynho Soft Drinks Hispanic LATAM 4.0
65 Trident Food Hispanic LATAM 4.0
65 Tuenti Telecoms & Utilities Hispanic LATAM 4.0