Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | Mercado Libre | Retail | Brazil | 80.5 |
| 1 | O Boticario | Toiletries & Cosmetics | Brazil | 80.5 |
| 3 | Heineken | Alcoholic Drinks | Brazil | 60.4 |
| 4 | KitKat | Food | Brazil | 58.1 |
| 5 | adidas | Clothing & Accessories | Brazil | 56.6 |
| 6 | Vult | Toiletries & Cosmetics | Brazil | 48.3 |
| 7 | World of Warcraft | Technology & Electronics | Brazil | 44.4 |
| 8 | Itau | Financial Services | Brazil | 44.3 |
| 8 | Rexona | Toiletries & Cosmetics | Brazil | 44.3 |
| 10 | BIS | Food | Brazil | 40.3 |
| 10 | Cif | Household & Domestic | Brazil | 40.3 |
| 10 | Closeup | Toiletries & Cosmetics | Brazil | 40.3 |
| 10 | Johnnie Walker | Alcoholic Drinks | Brazil | 40.3 |
| 10 | Lay's | Food | Brazil | 40.3 |
| 10 | Mães da Sé | Non-profit, public sector & education | Brazil | 40.3 |
| 10 | Quem Disse, Berenice? | Retail | Brazil | 40.3 |
| 10 | Seda | Toiletries & Cosmetics | Brazil | 40.3 |
| 18 | Purina | Household & Domestic | Brazil | 36.2 |
| 19 | Fiat | Automotive | Brazil | 32.2 |
| 19 | Receitas Nestlé | Food | Brazil | 32.2 |
| 21 | Sadia | Food | Brazil | 24.2 |
| 22 | Absolut | Alcoholic Drinks | Brazil | 20.1 |
| 22 | Clear | Toiletries & Cosmetics | Brazil | 20.1 |
| 22 | Lacta | Food | Brazil | 20.1 |
| 22 | Nestle | Food | Brazil | 20.1 |
| 22 | Vicks | Pharma & Healthcare | Brazil | 20.1 |
| 27 | Dorflex | Pharma & Healthcare | Brazil | 16.1 |
| 27 | Neutrogena | Toiletries & Cosmetics | Brazil | 16.1 |
| 27 | Tupi | Automotive | Brazil | 16.1 |
| 27 | Veja | Household & Domestic | Brazil | 16.1 |
| 31 | Brasilprev | Financial Services | Brazil | 12.1 |
| 31 | Bubbaloo | Food | Brazil | 12.1 |
| 31 | Eskibon | Food | Brazil | 12.1 |
| 31 | OMO | Household & Domestic | Brazil | 12.1 |
| 35 | Devassa | Alcoholic Drinks | Brazil | 9.0 |
| 36 | Bauducco | Food | Brazil | 8.1 |
| 36 | OFF! | Household & Domestic | Brazil | 8.1 |
| 36 | Snickers | Food | Brazil | 8.1 |
| 39 | Ninho | Soft Drinks | Brazil | 5.0 |
| 40 | Amstel | Alcoholic Drinks | Brazil | 4.0 |
| 40 | Ballantine's | Alcoholic Drinks | Brazil | 4.0 |
| 40 | Bom Ar | Household & Domestic | Brazil | 4.0 |
| 40 | Bradesco Seguros | Financial Services | Brazil | 4.0 |
| 40 | Burger King | Retail | Brazil | 4.0 |
| 40 | Carmed | Toiletries & Cosmetics | Brazil | 4.0 |
| 40 | Cheetos | Food | Brazil | 4.0 |
| 40 | Chevrolet | Automotive | Brazil | 4.0 |
| 40 | Citroën | Automotive | Brazil | 4.0 |
| 40 | Club Social | Food | Brazil | 4.0 |
| 40 | Comfort | Household & Domestic | Brazil | 4.0 |
| 40 | Doritos | Food | Brazil | 4.0 |
| 40 | Dove | Toiletries & Cosmetics | Brazil | 4.0 |
| 40 | Elma Chips | Food | Brazil | 4.0 |
| 40 | Hellmann's | Food | Brazil | 4.0 |
| 40 | Hospital Israelita Albert Einstein | Pharma & Healthcare | Brazil | 4.0 |
| 40 | Instituto Mulher em Construção | Non-profit, public sector & education | Brazil | 4.0 |
| 40 | Kopenhagen | Food | Brazil | 4.0 |
| 40 | Listerine | Toiletries & Cosmetics | Brazil | 4.0 |
| 40 | Maybelline | Toiletries & Cosmetics | Brazil | 4.0 |
| 40 | Mercado Pago | Financial Services | Brazil | 4.0 |
| 40 | Nestlé Aveia | Food | Brazil | 4.0 |
| 40 | Oreo | Food | Brazil | 4.0 |
| 40 | SBP | Household & Domestic | Brazil | 4.0 |
| 40 | Toddynho | Soft Drinks | Brazil | 4.0 |
| 40 | Trident | Food | Brazil | 4.0 |