Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Advertiser | Region | Points |
|---|---|---|---|
| 1 | Unilever | Hispanic LATAM | 233.6 |
| 2 | Mondelez International | Hispanic LATAM | 181.7 |
| 3 | Grupo Boticário | Hispanic LATAM | 169.1 |
| 4 | Nestle | Hispanic LATAM | 159.7 |
| 5 | PepsiCo | Hispanic LATAM | 153.5 |
| 6 | Mercado Libre | Hispanic LATAM | 92.6 |
| 7 | Heineken | Hispanic LATAM | 73.4 |
| 8 | Telefonica | Hispanic LATAM | 68.8 |
| 9 | Government of Argentina | Hispanic LATAM | 64.7 |
| 9 | Sanofi | Hispanic LATAM | 64.7 |
| 11 | adidas | Hispanic LATAM | 56.6 |
| 12 | Activision Blizzard | Hispanic LATAM | 44.4 |
| 13 | Itau Unibanco | Hispanic LATAM | 44.3 |
| 14 | ASDRA | Hispanic LATAM | 40.5 |
| 14 | Government of China | Hispanic LATAM | 40.5 |
| 16 | Diageo | Hispanic LATAM | 40.3 |
| 16 | Mães da Sé | Hispanic LATAM | 40.3 |
| 16 | Stellantis | Hispanic LATAM | 40.3 |
| 19 | Branca International | Hispanic LATAM | 36.4 |
| 19 | Shell | Hispanic LATAM | 36.4 |
| 21 | Anheuser-Busch InBev | Hispanic LATAM | 24.3 |
| 21 | Danone | Hispanic LATAM | 24.3 |
| 21 | Modo | Hispanic LATAM | 24.3 |
| 21 | Visa | Hispanic LATAM | 24.3 |
| 25 | BRF | Hispanic LATAM | 24.2 |
| 25 | Pernod Ricard | Hispanic LATAM | 24.2 |
| 25 | Reckitt | Hispanic LATAM | 24.2 |
| 28 | Kenvue | Hispanic LATAM | 20.1 |
| 28 | Procter & Gamble | Hispanic LATAM | 20.1 |
| 30 | Tupinambá Energia | Hispanic LATAM | 16.1 |
| 31 | Government of Brazil | Hispanic LATAM | 12.1 |
| 31 | HSBC | Hispanic LATAM | 12.1 |
| 31 | Netflix | Hispanic LATAM | 12.1 |
| 34 | Edgewell Personal Care | Hispanic LATAM | 8.1 |
| 34 | GSK | Hispanic LATAM | 8.1 |
| 34 | Mars | Hispanic LATAM | 8.1 |
| 34 | Nike | Hispanic LATAM | 8.1 |
| 34 | Pandurata Alimentos | Hispanic LATAM | 8.1 |
| 34 | SC Johnson & Son | Hispanic LATAM | 8.1 |
| 40 | Banco Bradesco | Hispanic LATAM | 4.0 |
| 40 | Cimed | Hispanic LATAM | 4.0 |
| 40 | General Motors | Hispanic LATAM | 4.0 |
| 40 | Hospital Israelita Albert Einstein | Hispanic LATAM | 4.0 |
| 40 | Instituto Mulher em Construção | Hispanic LATAM | 4.0 |
| 40 | Kimberly-Clark | Hispanic LATAM | 4.0 |
| 40 | L'Oréal | Hispanic LATAM | 4.0 |
| 40 | Restaurant Brands International | Hispanic LATAM | 4.0 |